STRIKE FORCE

ALPHA

UA
P
 2014 Sales Objective

2014 Target: 2,430 million

2013 LE: 2,228 million2,210 Actual
2014 % Gwt: 9%. . .10%
Gwt tgt
Gwt increment: 202 million . . .
220 M
2012 Perf: 2,405 million
2014 Organizational Structure
RESPI CARE ALPHA
Operations Manager Stag/Bicol/CVNT
Central
GMA/ North
1 Luzon
GMA1/CL/NL/Stag/Bicol/
CVNT
 AreaArea
1 Area
2 1 2
2 1

GMA 1
N/C Luzon
 StagStag
/ Bicol
Stag
/ Bicol
/ Bicol

Stag/Bicol/CVNT
 2014 STRATEGIES & DIRECTIONS
a) Sharpen your Saw
a) Set High Standards
b) Learn from MD friendsa) Know all MDs by heart
b) Track Efficiency
c) Make MDs look forward Disease / (business & support)
to every visit b) FOCUS on MDs that
Indications matter most (???)
COVERAGE
d) Monitor Impact
(MD Contacts) ETCP
c) Expand # of supporters
Plan & Track Target MDs
implementations
as One UAP Brand a) Establish
Revisit Penetration &
Programs Availability
Growth strategies
learnings LY (Channels)
Monitor Impact b) Benchmark vs
Market potential
Advocacies a) Revisit what happened
Solicit MD Feedback Assigned
Tie-up UAP Brands
Rx & Brands
LY (DDD/Level 6 )
b) Understand Brand
Sales Goals issues
a) Determine what it will take
to deliver GOALS
b) Build on Demand (Not inventory)
 BE AWARE & BEWARE . . .
activity trap (noun; plural
activity traps)
The risk of becoming so busy with
activity so as to forget and miss the
aim of that activity.
 PROPER DIAGNOSIS = ACCURATE
SOLUTION/S
(TERRITORY OPPORTUNITIES & PROBLEMS)
Avoid Short Cuts Take time to
& Assumptions gather
relevant
info/data
Dont be misled Thresh-Out the
by SYMPTOMS TRUE
CAUSE of
problems &
missed
opportunities
Dont be limited by Challenge the
Status Quo
Past experiences Always have a
Fresh & Open
mind-set
LETS WORK & WIN AS A
TEAM!!!
ALPHA TEAM

ATTACK!!!