IADR PRESENTATION

GROUP 4
AUTOMOBILE SECTOR
INTRODUCTION
Theautomotive industryis a wide range of
companies and organizations involved in the
design, development, manufacturing, marketing,
and selling of motor vehicles, some of them are
called automakers. It is one of the world's most
important economicsectorsby revenue.
AUTOMOBILE SECTOR
Theautomotive industry in Indiais one of
the largest in the world with an annual
production of 23.96 million vehicles in FY 2015-
16, following a growth of 2.57 per cent over the
last year.

India is also a prominent auto exporter and has

strong export growth expectations for the near
future. In FY 2014-15, automobile exports grew
by 15 per cent over the last year.
 The overall Passenger Vehicle (PV) segment has
13 per cent market share.

India holds huge potential in the automobile

sector including the automobile component sector
owing to its technological, cost and manpower
advantage.

India has a well developed, globally competitive

Auto Ancillary Industry and established
automobile testing and R&D centers.
TOP 3 AND BOTTOM 3
Top 3
Maruti Suzuki

Tata motors

Hyundai

Bottom 3
Chevrolet

Datson go

Fiat
MARUTI SUZUKI
Founded on 1981

Maruti Suzuki India Limited, formerly known

asMaruti Udyog Limited, is an automobile
manufacturer inIndia.It is a subsidiary of Japanese
automobile and motorcycle manufacturer
Suzuki Motor Corporation.

Headquarters : New Delhi, India

Total number of employees : 12900

Revenue : 586.1 billion INR
MARKETING STRATEGIES
Customer analysis : Professionals

Competitors : tata motors , toyota , hyundai

motors.
TATA MOTORS
Founded on 1945
Head office in mumbai

Ratan tata chairman of Tata motors

J.R.D Tata Was founder

CHEVROLET
Founded 3 nov. 1911

Founder: louis chevrolet

Headquarters :detroit US

Share price :35.73

FIAT AUTOMOBILES
Industry :Automotive

Founded2 January 1997

HeadquartersPune,Maharashtra,IndiaKey people

Sergio Marchionne,CEO
Products
Automobiles

Engines
Transmissions
Parent: Fiat Chrysler Automobiles
SWOT ANALYSIS
Strengths

Automobile industry is an established and an evergreen industry.

India is the strongest player in the small car segment of the global
automobile market

Indian companies are the best cost innovators

The automotive industry has long been known for its development and
promulgation of the assembly-line.
STRENGTHS CON..

Some of the greatest developments in the automotive supply

chain lie in the development of Just-In-Time (JIT) inventory
methods.

Through the use of advanced technologies, assembly line

manufacturing, and JIT inventory management, the automotive
industry has been able to achieve significant gains in
productivity.
WEAKNESS

Indian is lacking in proper infrastructure.

This is slowing the pace of growth of auto

industry

Companies are not improving after sale services

OPPORTUNITIES
The automotive ecosystem is in the midst of significant change, with
increasing challenges in consumer demands, technology development,
and globalization.
While demand for incumbent technologies will remain strong,

alternative power trains could capture more than 20 percent of the

global market by 2020, depending upon boundary conditions such as
fuel taxation and emissions regulation set by governments as well as oil
price development.
storage is in the heart of the next generation of efforts for fuel economy.

More realistic scenario will emerge for technologies using Hydrogen as

automotive fuel.
Intelligent use of NCES (Non conventional energy sources) for

powering Public Transport.