Zoom Cellular

Phones
 Executive Summary

Cellular telephones have revolutionized the

communications arena

ABC Cellular Phones, Inc. is taking advantage of this

opportunity to become a leading distributor of
wireless communications products in Skopje.
 Mission

To offer our customers the highest quality

cellular phone products and after-sales
services.
 Objectives
Target markets that will provide us with the greatest
market penetration

Offer products and service packages that are priced

appropriately for each segment of our market

Provide our customers with the Variety of brand and

products

Our outlets will also be well designed and located

and our product well advertised
 Business Objectives
Company growth and increased profitability.

Become established as the leading distributor of

cellular phones and wireless communications
services.

Increase number of retail outlets in Skopje and

expand into new markets

To develop an E-Commerce solution that will not

only improve profitability and company processes.
 Financial Objectives

Create and increase revenue.

Increase company brand value.

 Marketing Objectives

Increase marketing efforts.

Expand market reach.

Brand recognition.

Increase telemarketing efforts.

Online marketing priority.

 Keys to Success

Provide excellent customer-centric service.

Grow and maintain a referral network of

customers.

Focus expertisein GSM cellular phone sales.

Respond rapidlyto customer feedback

(Positive or Negative).
 Company Summary
Zoom Cellular Phones will offerGSM cellularphones,and
cellular phones accessories.

We believe that with

our resolve to be the best,
willingness to try new things,
explore new opportunities and
stay at the edge of innovative service provision and product delivery,

Zoom Cellular Phones will provide its customers with

products and services second to none.
Company Ownership

The Company will be jointly and equally owned

by :
Semin Emini
 Company Structure
Chairman/Chief Executive Officer (CEO):
Semin Emini
Chief Operations Officer (COO):
Semin Emini
Chief Financial Officer (CFO):
Semin Emini
Chief Marketing Officer (CMO):
Semin Emini
Chief Procurement Officer (CPO):
Semin Emini
Secretary Treasurer:
Semin Emini
 Company Structure
(contd)

CEO
Secreta
Of
ry-
COO CFO CPO CMO Counse
Treasur
l
er
 Start-up Summary
The owner will source investment of $10,000 as
capital for
Zoom Cellular Phones.

The company will then sourceinvestment (Loans

or Otherwise) of anadditional when operation
takes off in Year 1 of which the decision will lie
with the CFO.
 Products

GSM Cellular Phones: Motorola, Nokia, Sharp,

Siemens,Samsung, Alcatel, Ericsson, Fujitsu,
Hyundai, LG Electronics, and others.

Smart Phones: RIMs Blackberry, Apples iPhone,

Googles Nexsus, Android phones and others.

Cellular Phone Accessories: Batteries, belt

clips, cables (USB and Serials) and adapters,
phone casings, and chargers.
 Market Analysis Summary

Currently, the telecom industry is among the

strongest growth industries and is responsible for
huge gains in the capital markets in Macedonia

Our company will try to take advantage of these

developments and serve its customers with
devices that take advantage of all these new
trends and developments
 Industry Analysis
T-Mobile
The market leader with Subscribers (63 %)
VIP One

The second operator with about 47% of

costumers
 Competition and Buying
Patterns
We found out that consumers do not usually bother with retail
brand in product evaluation but with the manufacturer brand
only

The needs to attract, acquire, leverage, and retain customers

remains a primary concern to our business.

Revenue growth through customer acquisition and retention is

important.

Our customers will associate our brand with quality and

excellence through positive first impression and sustained top
class customer services.
 Competitive Edge

Location: Location will enables the company to

cover a large and rapidly developing
metropolitan populace.

Customer Service: Develop a customer-centric

procedure for running the company.

E-Commerce: The Company will make an effort

to enhance company revenue and operations
through e-commerce solutions.
 Target Market Segment
Strategy
Zoom Cellular Phones currentniche in its location,
variety of products and expertise in serving the
public will assure the viability of the enterprise.

Penetrate the market with new innovations and

gadgets mainly with the younger generation,
using advertisements and demonstrations.

To lure independent small sellers to join our effort.

 Marketing: Strategy and

Implementation Summary

Every person is a potential customer and all our

potential markets will experience growth.

Marketing to one segment of the population will

lead to an expansion in overall market growth.
 Management Strategy

The management ofZoom Cellular Phones, Inc. is

made up of the
CEO-led Board of Directors,
aStore Manager
E-Store Manager and
fourother staff members who will be hired before
operations begin;
a Store Room Attendant,
a Technical Officer and
two Store Front Attendants with one serving at the
beginning as secretary/receptionist.
 Operation Strategy:
Store
The Zoom Cellular Phones' store will operate 7
days a week. The stores opening hours will be
officially 10:00 a.m. to 6:00 p.m. (Weekdays),
8:00a.m. to 8:00 p.m. (Saturdays) and 2:00 p.m.
to 7:00 p.m. (Sundays).
 Operation Strategy:
E-Store
We intend to achieve competitive advantage over
our competitors by integrating electronic
commerce into our operations.

The company intends to use all electronic means

available to it in enhancing the purchasing
process for our customers. This would include an
e-store, e-mail, electronic transaction system
solution etc
 E-Commerce Solution

E-Store Components: Website

The Company would outsource the design of our e-

store site to an E-Commerce solution provider with
a proven track record in the industry for
developing efficient, effective and aesthetic web
site.

Our developers would be told to design an E-

Commerce site that not only allows us to sell our
products online but enhance business operations.
 E-Commerce Solution

E-Store Components: Network Infrastructure

The networks of our E-Store and our physical

store would be integrated to provide a seamless
collaboration between our online and offline
operations.
 E-Commerce Solution

E-Store Components: Secured

Network Infrastructure

The proposed network infrastructure is

extremely unsecured and with the
sensitivity of data we would be dealing
with, it is imperative that we have a
network infrastructure that shows our
dedication to a safe, secured purchasing
experience for our customers.
 E-Commerce Solution
E-Store Components: Payment System

Payment system for our online store is external to

our network but as its capabilities influence the
success of our business model, and so we have
identified implement a very secure payment
system which is the Secure Electronic
Transmission (SET) model.
Payment System
 E-Commerce Solution
E-Store Components: Payment System (contd)
Certificate Authority This is an entity that is trusted to issue
X.509v3 public-key certificates for cardholders, merchants, and
payment gateway.

Issuer This is a financial institution that provides our customer with

the payment card. Ultimately, it is the issuer that is responsible for the
payment of the debt of the cardholder.

Acquirer This is the financial institution that establishes an account

for us and processes payment card authorizations and payments.

Payment Gateway - The payment gateway interfaces between SET

and the existing bankcard payment networks for authorization and
payment functions.
 E-Commerce Solution

Network Overview
 Marketing Strategy
Short-term marketing strategies include:
Purchasing Advertising
Bulletin Boards
Bonuses and Discounts

Long-term marketing strategies include:

Opt-in Mailing Lists
Freebies
Special Offers for online newsletter Subscribers only
 Sales Strategy

Sales Success Requires Planning

Analyze Our Potential
Strategize Around Strengths
Develop Our Tactics
Measure Our Success
Employ An Action Plan for Success
 Sales Forecast

Although we aim very high, we decided to expect

a very slow growth and revise the plan on a
yearly basis and expand the volume much more
rapidly.

we also expect alternate income streams through

the sale of Ad space (Advertising Space) and
marketing surveys on our website.
 Financial Plan
It is assumed that the Boards resources will be sufficient to finance
any monthly cash-flow shortage but a bank relationship is being looked
into

Sharper sales will result in a greater need for funds in support of

inventory and network expansion

One other component on which the financial plan is based is wise

purchases

To allow our COO versatility in negotiating cost with our E-Solutions

provider: Projections by the Provider will be received before a budget
is made
All outsourced project will be awarded after an open bidding process to ensure
accountability and value for money
 Important Assumptions

As a general rule our company willnot sell on

credit. However for very special cases we might
offer short-term credit against valid assurances.

We shall accept cash and checks, Visa,

MasterCard, Discover and American Express. All
non-cash sales, customers will wait 48 hours
delivery.

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