3.

5 Proposal
William Hall & Sam Baxter & Chris Haisell
 Our Idea
Our idea is very simple however will be very
effective. We plan to use iconic parts of London
and time lapse the London Eye at night. We
decided to use the red lights from the London
Eye to make the red circle in the background of
our Ident in order to stick to the channels
current corporate. We have done this so that
we can maintain the channels huge target
audience and larger viewer base.
 Rebranding?
Rebranding is the change of a corporate image of a
company/organization. We plan to rebrand as we dont believe
that the current BBC One Idents dont reflect the channels
heritage or background. The channel was founded 95 years
ago in 1922 and still airs today and for that reason we believed
the channel should show its British roots.

We are going to rebrand the channel by incorporating London

and other British things into our ident. This will include things
such as London landmarks (Big Ben, London eye, etc). As a
group we are also planning to make the logo much more
formal with the use of a black and white colour scheme, as we
believe that formality is an important to the BBC One channel.
Thirdly have planned to incorporate a globe into the BBC One
logo as we wanted to represent the fact of the channel being
the first to air globally and continues to air globally.
 Target Audience
BBC One has a very large target audience that is widely
spread across the global. This covers people from all different
backgrounds and walks of life therefore increasing the huge
diverse audience that the BBC airs to.

Researching into the audience of the BBC we have been able

to find that the majority of the channels viewers are aged
between 25 and 65. We believe this is the case because BBC
One mainly airs very formal and informative programs such
as the News.

When making our ident we must ensure that we do not cut

off parts of this widely diverse audience and maintain parts
of the channels current corporate identity into our
rebranding. This is due to the success that BBC One has
obtained in terms of viewers.
 Key Content
As an overall of our design and looking at our target audience
there are several features that we have noticed to be key in
order to obtain success.

The first being the maintaining of certain themes and features

that the current BBC One entails in their Idents. The circle theme
is the first theme that was made apparent when looking at
previous BBC One idents is one of the features that we plan to
continue use of as we believe it to portray a good message,
showing unity and togetherness, which we would like to
continue. This has also almost iconic with BBC One making it a
good feature to include to keep the large viewer base. Another
theme we plan to continue is the use of Red which has also
become very iconic with the BBC and this will once again help us
connect with our target audience.

We have also planned to use very iconic British landmarks as we

would like to show some background of the BBC and where it has
come from in comparison to today.