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Princerestaurant2 131130120723 Phpapp02
Princerestaurant2 131130120723 Phpapp02
Princerestaurant2 131130120723 Phpapp02
BUSINESS PLAN
PRESENTED BY
SEETAL DAAS
2K13/BBA/44
SINDH UNIVERSITY LAAR CAMPUS
EXECUTIVE SUMMARY
The PRINCE RESTAURANT is intend to be full
services, three-meal-a-day. Restaurant is located
at the prime location at Gulshan-e-Iqbal Karachi.
The Restaurant is full will features of menu at
moderately priced breakfast, lunch and dinner.
Breakfast will feature traditional morning dishes.
(Parathas,Tea,Coffee,fried Egg and on demand of
customers)
Lunch will feature a variety of Karrai,Kabab,
soups,salads,chicken,egg,sandwiches and on
demand of customers.
Dinner will feature casual family-style dinning and
will offer fresh, seafood ,pastas, steaks, desserts,
paellas dinner salads and on the demand of
Mission and Vision
MISSION VISION
To ensure that each customer
receives prompt, friendly and
courteous service.
To provide nutritional and
fresh, well prepared meal- To serve our customers
using only quality ingredients.
The high quality of
with best quality food
attitude,fairness,understandin and environment.
g and generosity between
management,staff,customers.
STRATEGY
The PRINCE Restaurant is being located at Gulshan-e-Iqbal it will
facing an increasing competition therefore the menu, special
services and features must be continuously evolved
best quality and freshness of the raw material to be used in the
menu must be ensured.
The restaurant can also offer an introductory discount to attract
customers.
The restaurant can also offer the free delivery services of certain
menu items in selected areas.
We are building our marketing infrastructure so that we can
eventually reach more customers with the same offering.
We focus on satisfying the needs of middle-to upper-
middle(Children, young, old etc.)
class residents and companies/factories located inside or outside
the area of Restaurant.
SWOT
Strength Weakness
With reasonable We are new in
rate and quantity town
We will provide Loan burden
tasty and quality
Start up
food in a clean and
dining room with challenges
washing and toilet Restaurant is new
facility. and not
Location established.
SWOT
Opportunity Threats
Fast growing population. slow recovery process of
All the member of the economy from the
management team are current crisis
properly qualified for this changes in the business
sector. environment that might
reduce our sales
higher taxes in the future
tight credit times, high
interest rate, and high
inflation rate than
predicted.
Products and Services
PRINCE Restaurant focuses on providing a hand
crafted Pakistani food, prepared to order. We
provide the higher grade vegetable, meat,
poultry and fish.
Distribution of pamphlets
Advertorial at local cable(TV) channel
Newspapers
Radio
Posters
Location and Layout
LOCATION LAYOUT
The PRINCE Restaurant is
located at Gulshan-e-Iqbal
Rashid Road,Karachi.it has
been chosen after a
consideration in mind.
Tourists; 15%
teenagers,Adults,students; 32%
Families; 25%
Loan Rs:8,00,000
Friends Rs:,1,00,000
Relatives Rs:1,00,000
Total Rs:15,00,000