THE BENEFITS OF RADIO

BROADCASTING AS
PERCEIVED BY THE
PEOPLE IN RURAL AREAS
Conceptual Framework
INDEPENDENT VARIABLES DEPENDENT VARIABLES
Demographic Profile:
Benefits of Radio
Age
Broadcasting in Rural
Gender Areas:
Civil Status News and Current Affairs
Educational Attainment
Education
Occupation
Agriculture
Religious Affiliation
Ethnicity
Leisure and Entertainment
No. of Siblings
 Major Problem

Is radio broadcasting still an effective medium of

communication now a day.

Specific Problem
Are peoples of today's generation still appreciate
radio broadcasting despite of all the modern
gadgets.
 Null Hypothesis
There is no significant relationship on the
benefits of radio broadcasting on the
demographic profile of the respondents.
 Research Locale

This study will be conducted in the southern

part of the municipality of Don Carlos,
Bukidnon and Kitaotao Bukidnon.
 The Municipality of Don Carlos
Don Carlos is a first class municipality in the province of
Bukidnon, Philippines. According to the 2015 census, it has a
population of 66,959 people.
Don Carlos is politically subdivided into 29 barangays
. The Cabadiangan, Bocboc, Buyot, Calaocalao, Don
Carlos Norte, Embayao, Kalubihon, Kasigkot,
Kawilihan, Kiara, Kibatang, Mahayahay,
Manlamonay, Maraymaray, Mauswagon,
Minsalagan, New Nongnongan (Masimag), New
Visayas, Old Nongnongan, Pinamaloy, Don Carlos
Sur (Pob.), Pualas, San Antonio East, San Antonio
West, San Francisco, San Nicolas (Banban), San
Roque, Sinangguyan, Bismartz.
 The Municipality of Kitaotao
Kitaotao is a first class municipality in the province of
Bukidnon, Philippines. According to the 2015 census, it has
a population of 50,260 people.
Kitaotao is politically subdivided into 35 barangays. The 35
barangays of Kitaotao is strategically clustered to form into
four districts. District I has 7 barangays, District II has 5
barangays, District III has 9 and District IV has 14
barangays. The Balangigay, Balukbukan, Bershiba,
Bobong, Bolocaon, Cabalantian Calapaton, Sinaysayan
(Dalurong), Kahusayan, Kalumihan, Kauyonan Kimolong,
Kitaihon, Kitobo, Magsaysay, Malobalo, Metebagao,
Sagundanon, Pagan, Panganan, Poblacion, San Isidro, San
Lorenzo, Santo Rosario, Sinuda (Simod), Tandong, Tawas,
White Kulaman, Napalico, Digongan, Kiulom, Binoongan,
Kipilas, East Dalurong West Dalurong.
 Respondent of the Study
The numbers of the respondents of this study
are 50 and this will be selected through simple
random sampling. Sampling is the method by
which a researcher chooses a group of
respondents (the sample from a larger
population and then formulating a universal
assertion about the whole matter.
 Sampling Procedure
The responses of the respondents to the
questionnaire checklist were carefully tallied,
tabulated and organized including those derive
from interviews, observation and documentary
analysis. The data presented, analyzed and
interpreted with the used of weighted mean,
frequency counts, percentage, and ranking
system.
 Treatment of the Data
For the problem 1 and 2, on the
demographic profile of the respondents
and the benefits of radio of radio
broadcasting as perceived by people, the
weighted mean, percentile rank, and
standard deviation will be used.