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    Group-5 Ankur Maheshwari (11) Bhupesh Chawla (21) Divyanshu Bisht Gaurav Satija (29) Harneet Sachdeva Ashutosh HAL

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    Ankur Maheshwari
    This document outlines a business model for a car sharing service called ZipCar. It describes the customer segments as college-educated people, those who drive less than 6,000 miles per year and don't own a car, and those seeking convenience or low costs. The value proposition includes ease and convenience of hiring a ride, competitive pricing, 24/7 service availability both online and by phone, and free parking and fuel. Key activities and resources involve maintaining the fleet of cars, servicing, customer service, technology systems, partnerships with malls and merchants, and insurance and financing services.

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    Group-5 Ankur Maheshwari (11) Bhupesh Chawla (21) Divyanshu Bisht Gaurav Satija (29) Harneet Sachdeva Ashutosh HAL

    Uploaded by

    Ankur Maheshwari
    15 views8 pages
    This document outlines a business model for a car sharing service called ZipCar. It describes the customer segments as college-educated people, those who drive less than 6,000 miles per year and don't own a car, and those seeking convenience or low costs. The value proposition includes ease and convenience of hiring a ride, competitive pricing, 24/7 service availability both online and by phone, and free parking and fuel. Key activities and resources involve maintaining the fleet of cars, servicing, customer service, technology systems, partnerships with malls and merchants, and insurance and financing services.

    Original Description:

    Zipcar case analysis

    Original Title

    Group 5 Zipcar

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    This document outlines a business model for a car sharing service called ZipCar. It describes the customer segments as college-educated people, those who drive less than 6,000 miles per year and don't own a car, and those seeking convenience or low costs. The value proposition includes ease and convenience of hiring a ride, competitive pricing, 24/7 service availability both online and by phone, and free parking and fuel. Key activities and resources involve maintaining the fleet of cars, servicing, customer service, technology systems, partnerships with malls and merchants, and insurance and financing services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views8 pages

    Group-5 Ankur Maheshwari (11) Bhupesh Chawla (21) Divyanshu Bisht Gaurav Satija (29) Harneet Sachdeva Ashutosh HAL

    Uploaded by

    Ankur Maheshwari
    This document outlines a business model for a car sharing service called ZipCar. It describes the customer segments as college-educated people, those who drive less than 6,000 miles per year and don't own a car, and those seeking convenience or low costs. The value proposition includes ease and convenience of hiring a ride, competitive pricing, 24/7 service availability both online and by phone, and free parking and fuel. Key activities and resources involve maintaining the fleet of cars, servicing, customer service, technology systems, partnerships with malls and merchants, and insurance and financing services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Group-5

    Ankur Maheshwari [11]


    Bhupesh Chawla[21]
    Divyanshu Bisht
    Gaurav Satija[29]
    Harneet Sachdeva
    Ashutosh HAL
    Business Model
    Customer Segments
    College educated People
    Car running <6000 miles/year
    People who dont own a Car
    Daily/Weekly usage
    Cost oriented customers
    Students
    Convience oriented customers
    Mobile Professionals
    Shoppers
    Working Professionals
    Value Proposition
    Ease & Convenience to hire a Ride
    Comparable & Competitive Cost
    24/7 Services [Book Online & Telephone]
    Ease to Use
    Keyless vehicle access [Patented Technology]
    Not Dependent on Overcrowded Public Transport
    Free Parking and Fuel Charges
    Can be Placed in Strategic Locations [Dense
    Areas,Workplaces,Malls,Airports,Stations]
    Customer Relationship
    Customer Referral
    Building a Brand Equity[Taking Users
    Online]
    Channels
    Nearest Parking Destination
    Online [WebSite]
    Technology enabled entry [Patented]
    Key Activities & Resources
    Maintenance of Zip Cars Fleet
    Car Servicing
    Front line Desk
    Call Service Centre
    Car Relocating Team
    Technology Team
    Website
    GPS & Systems
    Malls & Merchants Tie-Up
    Service Team
    Insurance
    Arranging Parking lots
    Drivers
    Finance
    Key Partners
    Employees
    Investors [300k,25k,50k]
    Chase and Danielson Family
    Vendors
    Developers and Consultants
    Marketing Agents
    Cars Manufactures
    Government Authorities [Licensing]
    Insurance Companies
    Key Stake Holders
    Competitors
    Common auto,Canada
    Quebec City
    Montreal
    Portland-based Car Sharing
    Seattle-based Flexcar
    Traditional Car rental Agencies Hertz
    and Avis
    Car Manufacturers
    How to Use ZipCar

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