Task 1

Socio-economic status
Socio-economic status is a way of separating social
classes. Socio-economic status charts are very
stereotypical and rely on them to separate their
audiences.
Psychographics
The study and classification of people according to their
attitude, aspirations and other psychological criteria,
especially in market research.
Regional identity
Regional identity or geodemographics is the description
of people according to where they live, derived from the
study of spatial information.
Age
Age determines who will be wanting to buy certain
products. For example products for older people may be
advertised more professionally and with less vibrant
colours, than products which are aimed at infants with
bright colours.
Gender
Gender determines whether or not the target audience
will be a boy or a girl. This is commonly done by making
girls products pink and boys products blue.
Sexual orientation
Someone's sexual orientation wont really make a
difference on how a product is sold
Race or ethnicity
Products such as make up will be affected by peoples
race. As they will need to tend to each type of skin
colour. A product may be affected by people ethnicity,
as Muslim people in some cases will only eat Halal meat
compared to regularly butchered meat.
Mainstream/alternative/niche
Products that are mainstream will follow large, popular
trends that are usually house hold names. Alternative
products will follow more unique trends to cater to some
peoples needs. Niche products will usually be very
unique in how they are sold, only catering to a minority
of people.