SUPPLY CHAIN MANAGEMENT

IFFCO-FERTILIZERS
 INDIAN FARMERS FERTILIZER COOPERATIVE

IFFCOs current marketing set up consist of :

• 5 Zonal offices
• 17 State offices
• 64 Area offices
Each Area office covers :
• 4-5 Districts and
• 8-10 Field officers in under each Area office
 MARKETING CHANNELS
• Distribution of fertilizers mainly through the Cooperative System:

•State level Apex Cooperative Marketing Federation acts as

wholesaler

•Direct supplies to Societies in some States

•IFFCO-NCDC Cooperative Societies

•Small quantities to institutional agencies like Agro

•Industries Corporation etc

•158 IFFCO Farmers Service Centres

DISTRIBUTION OF FERTILIZERS FROM
IFFCO TO CUSTOMERS
 IFFCO-DISTRIBUTION
• The distribution of IFFCO's fertiliser is undertaken through
over 39824 co-operative societies.
• The entire activities of Distribution Sales and Promotion are
co-ordinated by Marketing Central Office (MKCO) at New
Delhi assisted by the Marketing offices in the field.
• In addition, essential agro-inputs for crop production are
made available to the farmers through a chain of
158 Farmers Service Centre (FSC).
 STATE, AREA, DISTRICT
(Farmers Service Centre )FSC LOCATION
• Bihar
• Haryana
• H.P.
• Madhya Pradesh
• Maharashtra- (FSC - PondaShop No. G – 15, Ponda Market
Sub Yard, AT& TAL Ponda )
• Punjab
• Rajasthan
• Uttaranchal
• U.P.
• West Bengal
 Fertiliser Distribution Channel
F e r t ilis e r
M a n u fa c tu re r

I n s t it u t io n a l P r iv a t e C om pany
A g e n c ie s T ra d e o w n e d o u t le t

S ta te c o o p . S ta te A g ro M a rk e te rs /
M a r k e t in g I n d u s t r ie s W h o le s a le r
F e d e r a t io n C o r p o r a t io n /
C o m m o d it y F e d .

D is t r ic t / O w n R e t a il P r iv a t e P r iv a t e
T a lu k a le v e l O u t le t s d e a le r s r e t a il
C o o p e r a t iv e d e a le r s
S o c ie t ie s

P r im a r y
A g r ic u lt u r a l
C o o p . S o c ie t y
(P A C S )

Farmers
 DISTRIBUTION & WAREHOUSING

B TRANSPORTATION

B Both by Rail (88%) and Road (12%)

B WAREHOUSING

B Federations & Cooperative Godowns

B Central Warehousing Corporation (CWC)

and

B State Warehousing Corporation (SWC)

 WAREHOUSING AND TRANSPORTATION
• Warehousing of IFFCO fertilizer were awarded to
345 cooperative societies
• 317 cooperative societies were awarded
transportation work .
• 51 cooperative societies were awarded rake
handling & transportation of fertilizers
 VALUEFIRST VELOCITYPLUS
• IFFCO, ValueFirst VelocityPlus along with a long-code was
proposed as the solution
• ValueFirst VelocityPlus enables two-way mobile messaging
between IT systems and the mobile phones
• VelocityPlus can easily integrate with the existing
application by means of a simple configuration
• Long-code is a virtual 10 digit mobile number which can
automatically receive/respond to the messages originated
from mobile phones
 APPLICATION- VALUEFIRST
VELOCITYPLUS
• Wagon number and upload details are sent as an
SMS to the destination region in-charge
• As soon as the trucks are uploaded, the upload
details are sent as an SMS to the destination region
in-charge On receipt/non-receipt of wagon/truck
the in-charge pushes that information from his
mobile phone
• Weekly MIS on supply sent to the top management
 BENEFITS OF
VALUEFIRST VELOCITYPLUS
• Hard Benefits
• Reduced wastage of fertilizers due to better planning
• Sales force can plan their sales activities due to early intimation
• Top management gets a clear picture of the supply chain
• Soft Benefits
• Reduced stress level of the personnel at the warehouses due to better
planning
• Greater job satisfaction of people in plants and warehouses