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Scannin G:: Environmental Scanning and Industry Analysis
Scannin G:: Environmental Scanning and Industry Analysis
Scannin G:: Environmental Scanning and Industry Analysis
G:
Environmental Scanning
and Industry Analysis
SCANNING
Part of the planning stage
Helps to have an overview of the
organization and its relationship
to its environment
Significant data are gathered to
enable the organization to
arrive at holistic strategies
ENVIRONMENTAL
SCANNING