Carnival

Corporation
Vision & Mission Statements
Vision:
Offer our customers with the best yet less
expensive cruise vacation experience.
Mission:
Deliver cruise experience at much lower cost
for the customers, with trained employees for
their satisfaction, also with the latest and
innovative cruises. The aim is generate enough
revenues to satisfy the stakeholders.
Porters Five Forces
Threat of Competitors:
Moderate, major rivals are present in the market but they have
less shares
Threat of New Entrants:
Low, because the required capital investment is very large
Threat of Substitutes:
Low, as there are not many substitutes are available and those
which are available are very costly
Bargaining Power of Suppliers:
Low, the basic supply requirement is fuel which could be
supplied by many suppliers
Bargaining Power of Customers:
Moderate, customers have only one choice in cruise industry
other than carnival and other choices as well but switching
cost is high
PEST Analysis
Political:
Taxes
Economic:
High income group
Social:
Environmental factors
Technological:
Cruise types
Features of cruise
IFE Matrix
EFE Matrix
CPM
IE Matrix
SWOT Matrix
BCG Matrix

High Low
High

Low
Grand Strategy Matrix
SPACE Matrix
Cont
QSPM

Market Development:
Enter Asian Markets
Product Development:
Develop fuel efficient and eco-friendly
cruises