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Gold Plus Case Study
Gold Plus Case Study
KEY FACTS
Tata Group company, has introduced a new brand of gold jewellery
Gold Plus targeting rural and semi-urban market
Corporate Social
Responsibility
Launch of Design
school
Brand Expansion In Delhi NCR
Organized
players
Gitanjali,
Adora
Kisna
Porter Model
Regional Unorganized
players players
Allukas, Individual and
Kumaran family
hari krishna, jewelers
MD Khan
Targeting Approach
ANUBANDH
Celebrating
togetherness
ANUBANDH
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