Professional Documents
Culture Documents
Amul Taste of India
Amul Taste of India
MUTHU VAIRAVAN S
NIRMAL LAKSHMAN L M
TAMIL MANI S
VENKATESH V K
2
Contents
Industry facts
GCMMF- overview
Company profile - vision statement
Amul product portfolio
Amul market share product category
Competitive analysis
Customer based market segmentation
SWOT
BCG matrix
Reasons for success
3
GCMMF - An Overview
Type : Cooperative
Industry : Dairy
Founder : Verghese Kurien
Key People : Chairman, Jethabhai P.Patel
Headquarters : Anand, Gujarat India
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VISION STATEMENT
Amul Lite
Calorie Conscious Sagar Skimmed Milk Powder
Amul Lite Slim and Trim Milk
Nutramul
Health Conscious Amul Shakti Health Food Drink
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SWOT ANALYSIS
GROWTH RATE
2015-2016
2014-2015
TURN OVER(IN CRORES)
2013-2014
2012-2013
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