YouTube Insights

Internet Statistics India

Internet Users Population Penetration

402+ Mn 1.32+ Bn 31.1%

Share of World Internet Population

13.5%
*Source: Slideshare - Ethinos digital snapshot October 2
70% of YouTube
Indias over 60
million unique users
are below the age of
35
Brands are targeting, in
the 18-35 age-bracket
through YouTube
campaigns.
 Web - Series Brand Integration

The brand integration deals on YouTube are very different

from traditional TV ads. Brand integration with a web
series costs a company a minimum of 50L .
Top 10 Indian YouTube Channels
Subscribe
YouTube Channel Name Video Views
rs
1,39,55,67 12,89,93,28,4
T-Series
1 90
4,76,55,74,58
SET India 84,59,215
1
6,72,41,19,29
ChuChu TV Nursery Rhymes & Kids Songs 69,83,776
1
4,23,46,81,12
Eros Now 50,58,741
3
6,49,79,73,88
Zeetv 49,62,891
5
2,56,02,92,99
Colors TV 49,00,447
7
2,73,25,38,65
YRF 40,87,624
1
2,19,39,03,47
Sony Music India 37,43,344
3
3,61,44,26,30
CVS 3D Rhymes 35,47,667
1
 YouTube India is showing users more content in their preferred

local language.

The localized content languages will be on both

YouTubes homepage and in its trending section,
and will be targeted based on users watch
 Updated YouTube App for India
The app was designed for with
limited or poor Wi-Fi access, giving
them the option of downloading
content to be viewed offline later.

In addition, it provides video

options geared to low-income users.

People can preview video content

before splurging on the data needed
to download it, and the app allows
peer-to-peer video sharing via
Bluetooth.

Viewers can also select the

resolution of their video content as
 YouTube India Stats
YouTube announced some stats regarding its breakneck
growth in India
Watch time in India has grown 80% year-over-year
with 55% of that viewership taking place on
mobile devices, while mobile watch time has
grown by 131%
The fastest-growing contentcategory in India
isbeauty and fashion, which boasted 138% year-
over-year growth in terms of watch time, followed by
comedy and entertainment (100% year-over-year
growth), and indie musicians (92%).
75% of users say they visit YouTube as their first
stop for video, 63% use YouTube to watch music
videos, and 40% rely on the platform as an
educationalHours
resource.
uploaded by independent creators
skyrocketed by 90% year-over-year
 YouTube Creators Insights
YouTube stardom is a new phenomenon in India.

India's top YouTube stars they are comedians,

musicians, chefs, doctors... and they are all the rage
 YouTube Creators Insights cont..
Sharp growth in internet connections, a surge in Smartphone sales
and the emergence of YouTube role models like AIB and The Viral
Factory (TVF) worked as a catalyst.

The active internet user base in India nearly trebled from 120
million in 2012 to 343 million in 2015.

Meanwhile, the number of smart phones rose from 42 million to

240 million even as prices of the cheapest Smartphone's dipped
from $75 (Rs 4,950) to $45 (Rs 2,970). YouTube has felt the
growth first-hand.

In India, every month some 20,000 active YouTube channels

upload 3.8 lakh videos, get 9.48 billion views and attract 1.1
crore new subscribers.
 Competitor YouTube Channel Analysis

Subscribers Subscribers Subscribers Subscribers

433 29,505 97,979 6,435
Lifetime Video Views Lifetime Video ViewsLifetime Video Views
Lifetime Video Views
113,290 34,307,445 67,863,715 7,156,800

Subscribers Subscribers Subscribers

19,048 2,384 518,261
Lifetime Video Views Lifetime Video Views Lifetime Video Views
16,912,669 1,021,046 54,182,818