Professional Documents
Culture Documents
01 Introduction of Mass Com
01 Introduction of Mass Com
STRATEGIC MANAGEMENT
What is strategy?
Strategy is the direction and scope of an
organization over the long term: ideally, which
matches its resources to its changing
environment, and particular its markets,
consumers or clients so as to meet stakeholder
expectations.
A strategy is a comprehensive action plan that
identifies long-term direction and guides
resource utilization to accomplish organizational
goals with sustainable competitive advantage.
more thorough
environmental data
top managers
throughout the year
five-year plans
STRATEGIC
MANAGEMENT
The art and science of formulating,
implementing and evaluating cross-functional
decisions that enable an organization to
achieve its objectives.
STRATEGIC FORMULATION