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    Conversion Rate Optimization

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    Soumya Khatua
    The document discusses conversion rate optimization which aims to increase the percentage of website visitors that complete a desired goal or conversion. It describes conversion rates as a metric that can be improved through A/B testing of elements like design, user experience, colors, aesthetics, forms, and tools to find problems, form hypotheses, and continually test and improve elements that impact conversion rates. The key to optimization is finding issues through analytics, testing solutions, and implementing changes to boost conversions.

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    Conversion Rate Optimization

    Uploaded by

    Soumya Khatua
    21 views10 pages
    The document discusses conversion rate optimization which aims to increase the percentage of website visitors that complete a desired goal or conversion. It describes conversion rates as a metric that can be improved through A/B testing of elements like design, user experience, colors, aesthetics, forms, and tools to find problems, form hypotheses, and continually test and improve elements that impact conversion rates. The key to optimization is finding issues through analytics, testing solutions, and implementing changes to boost conversions.

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    CRO

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    The document discusses conversion rate optimization which aims to increase the percentage of website visitors that complete a desired goal or conversion. It describes conversion rates as a metric that can be improved through A/B testing of elements like design, user experience, colors, aesthetics, forms, and tools to find problems, form hypotheses, and continually test and improve elements that impact conversion rates. The key to optimization is finding issues through analytics, testing solutions, and implementing changes to boost conversions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views10 pages

    Conversion Rate Optimization

    Uploaded by

    Soumya Khatua
    The document discusses conversion rate optimization which aims to increase the percentage of website visitors that complete a desired goal or conversion. It describes conversion rates as a metric that can be improved through A/B testing of elements like design, user experience, colors, aesthetics, forms, and tools to find problems, form hypotheses, and continually test and improve elements that impact conversion rates. The key to optimization is finding issues through analytics, testing solutions, and implementing changes to boost conversions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 10

    CONVERSION RATE

    OPTIMIZATION

    BhavanaP - 108
    CONVERSION OPTIMIZATION

    System of increasing the % of visitors to a website that


    CONVERT into customers.

    CONVERSION = GOAL (A ball in the basket)

    Conversion Rate:
    Shots made/ shots taken
    Goals completed/site traffic
    Conversion paths
    Straight Forward
    Complex
    NEGATIVELY AFFECTING PROBLEMS

    Design Inefficiency
    User experience flaws
    Colour
    Aesthetics
    TIME TO TEST

    A/B Testing: SplitTesting

    Compare by showing the two variants (let's call themAandB) to


    similar visitors at the same time.
    The one that gives a better conversion rate WINS!!
    TEST EVERYTHING
    SYMBOLS
    FORMS
    TOOLS TO USE
    INCREASE CONVERSION RATES

    Step 1 Find the problem (Google Analytics)


    Step 2 Form a hypothesis (Possible reasons keywords )
    Load Time
    Browser Accessibility
    Mobile Friendliness
    Imagery / Messaging / Calls to action / Interface Design

    Step 3 Test (Visual Website Optimizer)

    Step 4 Implement and Start Over

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