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    Revenue Models of Social Media Businesses: P. Vigneswara Ilavarasan, PHD

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    Rohan Basudeo
    The document discusses five revenue models for social media platforms: 1) Freemium, where basic services are free but premium features require payment; 2) Affiliate, where the platform earns commissions from sales generated from affiliate links; 3) Subscription, where users pay periodic fees for access; 4) Virtual Goods, where users purchase virtual items or currencies; and 5) Advertising, where platforms sell advertising space in the form of banners, videos, or sponsored posts. The document provides examples of each model and references a source that describes additional social media business models.

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    Revenue Models of Social Media Businesses: P. Vigneswara Ilavarasan, PHD

    Uploaded by

    Rohan Basudeo
    19 views13 pages
    The document discusses five revenue models for social media platforms: 1) Freemium, where basic services are free but premium features require payment; 2) Affiliate, where the platform earns commissions from sales generated from affiliate links; 3) Subscription, where users pay periodic fees for access; 4) Virtual Goods, where users purchase virtual items or currencies; and 5) Advertising, where platforms sell advertising space in the form of banners, videos, or sponsored posts. The document provides examples of each model and references a source that describes additional social media business models.

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    SM_Revenue Models.pptx

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    The document discusses five revenue models for social media platforms: 1) Freemium, where basic services are free but premium features require payment; 2) Affiliate, where the platform earns commissions from sales generated from affiliate links; 3) Subscription, where users pay periodic fees for access; 4) Virtual Goods, where users purchase virtual items or currencies; and 5) Advertising, where platforms sell advertising space in the form of banners, videos, or sponsored posts. The document provides examples of each model and references a source that describes additional social media business models.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views13 pages

    Revenue Models of Social Media Businesses: P. Vigneswara Ilavarasan, PHD

    Uploaded by

    Rohan Basudeo
    The document discusses five revenue models for social media platforms: 1) Freemium, where basic services are free but premium features require payment; 2) Affiliate, where the platform earns commissions from sales generated from affiliate links; 3) Subscription, where users pay periodic fees for access; 4) Virtual Goods, where users purchase virtual items or currencies; and 5) Advertising, where platforms sell advertising space in the form of banners, videos, or sponsored posts. The document provides examples of each model and references a source that describes additional social media business models.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    Revenue Models of

    Social Media Businesses

    P. Vigneswara Ilavarasan, PhD


    http://web.iitd.ac.in/~vignes
    Agenda
    Revenue models for Social Media
    platforms
    Five models by Loayza, J.

    Vignesh 2
    Context
    Similar to eCommerce firms
    As SM are eCom firms

    Exploring various channels

    Vignesh 3
    1. Freemium Model

    Vignesh 4
    Example

    Vignesh 5
    2. Affiliate Model

    Example: www.pagalguy.com

    Vignesh 6
    3. Subscription Model

    Vignesh 7
    4. Virtual Goods Model

    Vignesh 8
    5. Advertising
    Banners in your blogs, youtube
    channels
    Flat rates & auctioning

    Vignesh 9
    Others
    Build & Sell
    Solutions from Analytics
    Selling UGC

    Vignesh 10
    References
    Loayza, J. (2009). 5 business models for
    social media start ups.
    http://mashable.com/2009/07/14/social-media-business-model
    s/
    Any book on Ecommerce

    Vignesh 11
    Q & A?

    Vignesh 12
    Thank you!

    Vignesh 13

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