OPEN INNOVATION

Pedro Andr Martins

Universidade Lusfona - MBA Discipline 2016-
2017
 Pedro Andr Martins
CEO
-Singularity Digital Enterprise
-Angelboost

Professional background: eggNest, Microsoft, CGI,

Posi, UMIC, Adamastor Capital, MelloValores, BCP
Academic background: ISCTE Pos-graduation in Financial
Markets, ISEG Economist
pedro.martins@singularityde.com
https://www.linkedin.com/in/pedroandremartins
(+351) 961 339 415

INTRODUCTION
 1-Open Innovation
2-Data
3-Artificial Intelligence
4-IOT
5-The New Platforms
Transportation and Logistics
Travel and Leisure
Banking and Insurance
Manufacturing
Health
Digital Farming
6-Crowdsourcing
7-Conclusions

NDICE
1-OPEN INNOVATION
 Henry Chesbrough
Professor at UC Berkeleys Haas Business School,
and a former manager in the computer disk drive
industry in Silicon Valley.
Open Innovation: The New Imperative for
Creating And Profiting from Technology , 2003
Gap between the academy and industry
the use of purposive inflows and outflows of
knowledge to accelerate internal innovation, and
expand the markets for external use of innovation,
respectively

WHAT?
 External Innovation Inside
Ideas Out

For business: Open innovation is a more profitable way to innovate, because it can
reduce costs, accelerate time to market, increase differentiation in the market, and
create new revenue streams for the company.
For Academy: Pragmatic Research, more add-value to the enterprises and Society

ADVANTAGES
CLOSED VS OPEN INNOVATION
OPEN INNOVATION MODELS
OPEN INNOVATION EVOLUTION
CHALLENGES
BEST CASES
OPEN INNOVATION ANYWHERE
OPEN INNOVATION VS FUNDING
MODEL CANVAS ANGELBOOST
 Elaborao Negociao
Identificar Analisar Plano de Due Diligence final e
Negcio contratao

INVESTMENT PHASES
 Numa fase inicial, iremos identificar os projetos/solues
consideradas interessantes para investirmos em capital semente,
que procuramos sistematicamente atravs de:
Incubadoras
Meio Acadmico
Participaes (como jurados) em programas de acelerao
Programas de Ignio
Mentoring de projetos e ideias
Networking de Business Angels
Presena nas Redes Digitais

IDENTIFICATION ESTRATGIA DE FUNIL

 O qu?
Qual a proposta de valor do projeto? Que problema que enderea e qual a soluo?
Para quem? Qual o mercado alvo?
Que tipo de clientes que comprariam? Quais so os canais de venda (Direto/Indireto) e
que tipo de relacionamento com esses mesmos clientes necessitamos?
Como?
Como vamos atingir os objetivos da proposta de valor? Com que colaboradores e
parceiros? Quais as atividades chave que temos de implementar e que recursos iremos
necessitar?
Quanto?
Quais as receitas e custos esperados?

MODEL CANVAS ANGELBOOST

 Elaborao do Plano de Negcios
Nesta fase, discutimos o plano de negcios do projeto, os seus pressupostos e
ajustamos o plano.

Due Diligence
Durante este perodo fazemos um Due Diligence com o nosso suporte jurdico junto
dos fundadores e da empresa (caso esta j esteja criada).
Em caso de ultrapassarmos esta fase, a projeto/ideia/empresa proposta pela
Direo da EV ao Comit de Investimento, que se pronunciar sobre a deciso de
investimento.
Caso esta seja aprovada em Comit de Investimento, a deciso ser tomada em
Conselho de Administrao.
Contratao\Legal

BUSINESS PLAN AND DUE DILIGENCE

 DATA

AI IOT
Data is a set of values of qualitative or quantitative
variables.

2-DATA
 Up sell,
cross sell,
Internal improve External
Data customer Data
service
and
POWER OF DATA retention
rates
WHAT FUELS
DATA
 Singularity Digital Enterprise
Business Dashboards

Many times managers do use disperse

sources of information, lacking data
integration and the ability to compare them
with the KPI and business objectives.
Know more about Singularity
Digital Enterprise Products at
www.singularityde.com
Singularity Digital Enterprise Business
Dashboards feed decision makers with the
data insights and information they need to
succeed.

BUSINESS DASHBOARDS

Know more about Singularity
Digital Enterprise Products at
www.singularityde.com
SOCIAL SENSING
Singularity Digital Enterprise
Social Sensing
Analyze, Predict and Influence through
social media.
Corporates, brands, politicians, public
figures all must pay close attention to
what the social media networks are saying
about their products, policies or opinions.
We can analyze trends, predict behavior or
opinions and influence followers or fans
through the social media.
 1. Overall activities decreasing since the Jo Kox murder
Social Networks 2. Leave continues to be the most common phrases in social networks
Overall Analysis 3. Negative sentiment ahead during beginning of last week
4. Current analysis, focus on last weeks activity, with ~13.000 post analyzed
Artificial intelligence (AI) is intelligence exhibited by
machines

3-ARTIFICIAL INTELLIGENCE
LEGO EV3
JIBO-HTTPS://WWW.JIBO.COM/
https://youtu.be/ldi1NCp
e2Aw

COZMO
https://www.youtube.com/watch?v=_JRV2Z1mr7M

BOSTON DYNAMICS
WHATS
NEXT?
Eventually, Every thing that draws electric current
can become connected

INTERNET OF THINGS - IOT

 The network of physical objects
that contain embedded Technology
to comunicate and iteract with
their internal states or the external
environments-Gartner
First IOT solution ATM machines

WHAT?
88 Acres
 Give me a little data and Ill tell you a little. Give me a lot of
data and Ill save the world."
- Darrell Smith , Director of Facilities and Energy Microsoft

88 ACRES
ALEXA
GOOGLE
HOME
 IF YOU WENT TO BED LAST NIGHT
AS AN INDUSTRIAL COMPANY, YOU
RE GOING TO WAKE UP THIS
MORNING AS A SOFTWARE AND
ANALYTICS COMPANY

JEFFREY IMMELT
CEO AND CHAIRMAN OF GE
DIGITAL FARMING
PHILLIPS HEALTH SUITE
https://youtu.be/0RhSytysl5U?t=16
BMW FUTURE VISION
TESLA
PARKING
 Exponential Technologies
Artificial Intelligence Augmented & Virtual Reality Digital
Biology & Biotech Medicine & Neuroscience Nanotech &
Digital Fabrication Networks & Computing Systems Robotics
Robocars

Transformational Practices
Data Science Design for Exponentials Entrepreneurship
Exponential Organizations Forecasting & Future Studies
Prototyping Organizational Innovation

Global Challenges & Opportunities

Disaster Resilience Energy Environment Food Global
Health Governance Learning Prosperity Security Space
Shelter Water