COMPANY

Group Members Instructor

Zain Asif Maam Rabia Nawaz
Rimsha Rashid Date:
Sana Umrani April 25,2016
Shazmeen Sohail
HERBION NATURALS
 COMPANY DESCRIPTION:
Herbion's rapid rise to become a world best company operating in more than
25 countries so far.

Founded in 1983

The company started its operation of marketing and distributing its products
during 1997

CEO of Herbion Natural is Mr. Nadeem Khalid

Following are Herbions Manufacturing Plants

1. Korangi Plant
2. Lozenges Plant
3. Islamabad Plant
4. Lahore Plant
COMPETITORS
The major competitor of Herbion Natural are:
GSK (Glaxo Smith Kline)
Sanofi Aventis
Pfizer
Abbot Lab

PRODUCTS:
Currently Herbion has more then 50 product under their control which are divide in to 4
Sub category which are as follow
1. Natural Medicine
2. Personal Care
3. Allopathic Generic
4. Dietary Supplements
PLANNING
 MISSION STATEMENT:
To manufacture and market high quality natural products at an
affordable price for its global customers, while achieving and sustaining
worldwide leadership in the Natural Health Care Industry. In addition to this,
we as Herbion have a strong commitment to the community, with
responsibilities not only to our employees but also to millions of people
around the globe who use our products .
VISION STATEMENT:
To become a globally renowned organization that innovates and
develops Natural Healthcare Solutions which facilitate mankind to live a
better and a healthier life.
RULE & REGULATION FOR EMPLOYEES:

It cover the wide range of business practice and procedures and set the
basic principles for employees to follow along with other policies:
Dress Code
Personal Communication
Respect for Individual
Protection of Sensitive data
Use of Company Property
Daily Scheduled
Disciplinary Code
GOALS & PLANS:
To establish and maintain leadership position in each country of
operation.
To consistently increase market share in each geographic country.
To establish our brand image as of high quality products.
To explore markets in existing and new geographic locations around the
world.
To become a customer oriented company striving for their satisfaction.
To create a work environment which motivates, recognizes and rewards
achievements at all levels of the organization.
To be a contributing corporate citizen for the betterment of society, and
to show a socially responsible behavior.
CORE VALUES & COMPETITIVE ADVANTAGE:
Quality
Quality is an integral part of our value proposition. Herbion products and procedures
comply with the international CGMP quality standards.
Commitment
We are highly committed to meet exceeding needs of our customers.
Affordability
We make great endeavors to ensure that our Natural Health Care Solutions are within
the reach of maximum number of people living in locations where we operate.
Team Work
The collaboration of our diverse workforce have been one of the key constituents in
their epic journey. The organization flourishes through collective intelligence of its
self-motivated and dedicated Team Members belong to diverse cultures and societies.
Passion
Herbion is expanding its global existence by relentless pursuit of its vision and
mission.
Respect
They believe in respecting their customers, colleagues, associates, other stakeholders
and society with the highest degree of dignity, equality and trust.
 SWOT ANALYSIS
1. STRENGTH:
1. Use strong strategic planning in achieving annual goals.
2. More than 45 distributors throughout Pakistan.
3. Captures the entire Pakistan including Azad Jammu
Kashmir.
4. Internationally Recognized
5. Have high skilled professional employees.
6. Uses above latest production technologies.
7. Has skilled Labor force.
2. WEAKNESS:
1. Has less market share in Pakistan.
2. Less Investment R&D.
3. No. of customer are less
4. Language Barrier

3. OPPORTUNITY:
1. Great export potential
2. New innovative products
3. Globalization
4. Growing incomes
5. Aging of the world population
6. New diagnoses and new social diseases .
4. THREATS:
1. Facing high cost in some product ingredients and during
manufacturing.
2. Inflation rate increasing.
3. Law and Order situation.
4. Competition in Generic products.
5. Competing against multinational companies.
 BCG MATRIX ANALYSIS
STAR QUESTION
PRODUCT MARK
Linkus Gastril
High Verona Bonliver
Market Growth Rate

Vivavon
DermiDoc
insty
Herbion

CASH DOG
COWS PRODUCT
Eezpain Alfagin
Low Bonjigar Maxfer
Claree Samar Rev

High
Low

Relative Market Share

 TARGET MARKET
Russia Canada
USA
Pakistan Ukraine
Singapore Belarus
Lithuania
Turkmenistan
Moldova
Vietnam
Georgia
Jordan
Armenia
Malaysia
Czech Republic
Mongolia
Kazakhstan
Azerbaijan
Tajikistan Kyrgyzstan
Uzbekistan
 CONSUMER ANALYSIS
They ensure that there product should be affordable and evadible to
maximum number of people
Respect for customers
customer oriented
maintain customers trust
ORGANIZING
 ORGANIZATION HIERARCHY

CEO

HR and Admin Finance Marketing & Production

I.T Director Storage Dept.
Director Director Sale Director Director

Finance Marketing Production

Sales Manager
Manager Manager Manager

Asst.
 CULTURE OF THE ORGANIZATION:
Their aim to become a customer oriented company striving
for their satisfaction. To create a work environment in which
their employee can bring innovation and present creative idea
and take part in decision making.
WORKING ENVIRONMENT:
They are currently working is stable and predictable but
complex environment . They are an organic organization
having decentralization, Team work on the basis of their
specialties, free flow of information, flexible rule &
regulation
EMPLOYEE TRAININGS:
Equal employee opportunity ,orientation, prohibition and
confirmation, separation, retirement..
Internal and external training, abroad training..
ORGANIZATIONAL
STRUCTURE
Herbion follows the Traditional Organization structure
based on Functional Structure.
ELEMENTS:
Work specialization
Departmentalization
Chain of command
Span of control
Decentralization
Formalization
DEPARTMENTALIZATION
Herbion follows the method of hybrid
departmentalization. Work divide on the basis of
these departments.

Functional Departmentalization
Product Departmentalization
Process Departmentalization
Geographical Departmentalization
 FUNCTIONAL
DEPARTMENTALIZATION
CEO

Marketing &
Finance HR & Admin Production Storage
Sale I.T Department Logistic
Department Department Department Department
Department

PRODUCT
DEPARTMENTALIZATION
Production
Department

Manager Manager Manager

Manager
(Natural (Allopahtic (Dietary
(Personal Care)
Medicine) Generic) Supplements)
PROCESS
DEPARTMENTALIZATION
Storage
Department

Item Picking
Packing Warehouse
& Sorting

GEOGRAPHICAL
DEPARTMENTALIZATION
Marketing &
Sale Director

Regional Regional
Reginal Regional
Marketing Marketing
Sales Manager Sale Managers
Manager Manager
LEADING
COMPENSATION &
BENEFITS
Herbion provides benefits , extra bonus , incentives and other compensation.
According to their job levels.

Job Bands:
Herbion has designated its employee through cadres which defines the
management criteria and job bands. The cadres which define level of
managements are:
Top Managements Cadre - Band A (A1, A2, A3)
Senior Managements Cadre - Band B (B1, B2, B3)
Middle Managements Cadre - Band C (C1, C2, C3)
Junior Managements Cadre - Band D (D1, D2, D3)
Non-Managements Cadre - Band E & F
ALLOWANCES & OTHER BENEFITS:
Salary Administration.
Conveyance.
Communication.
Company vehicle, fuel & maintenance.
Annual Bonus
Provident Fund
Medical Insurance
Gratuity
Life Insurance
ORGANIZATIONAL DIVERSITY:
No Gender Discrimination.
Equal opportunity for women's currently ratio of
working staff is 3:1 (Women : Men)
There are no religion restriction in their company.
Major religion currently working under them are:
Muslims
Christians
Hinduism
LEADERSHIP STYLE:
They have Democratic style.
CONTROLLING
 STANDARD OPERATING
PRODUCERS
Currently there are number of Standard operating producer in Herbion some of
them are se follow:
1. This SOP shall be applicable for spillage/breakage of materials in the
Stores Department
Responsibility: Store Officer/Assistant
Producer: For Solid Materials
. If any spillage / breakage are occurred, Store person shall segregate or shift
other surrounding materials to avoid contamination.
. Store person shall intimate to QA person about the incidence for action.
. With the help of vacuum cleaner or nylon broom, spilled material shall be
collected by taking sufficient safety precautions before cleaning the area (i.e.,
wear safety goggles, nose mask, hand gloves etc.).
. Transfer the contents of affected container or bag to another good and cleaned
container or bag.
 Weigh and note the quantity of the spilled material and destroyed as per SOP in presence
of QA person.
After approval from Unit Head, same quantity is to be deducted from the SAP and from
respective bin card.
Prepared the incident report with cause of accident and appropriate corrective action to
avoid recurrence of such incident.
For Solvent Materials
In case of spillage or leakage of solvent, immediately open the windows and doors (if possible) for
proper ventilation.
Store person shall restrict the area for minimum man movement
Mop the area as per the SOP with all safety precautions like wearing nose mask and safety goggles
and discard the spilled solvent in the ETP (Effluent Treatment Plant).
Transfer the contents of affected container or drum to another good and cleaned container or drum
Weigh and note the quantity of the spilled material and destroyed as per SOP in presence of QA
person.
After approval of Unit Head, the same quantity is to be deducted from the SAP and from respective
bin card.
Note the cause of accident and take appropriate corrective action to avoid recurrence of such
incident.
 PERFORMANCE
MEASUREMENT:
To monitor the performance of an individual on quarterly
basis.
All the employees will undergo a performance review for
the period they have served.
The performance review document will be signed by the
head of department.
All the quarterly performance review will be then
summarized and compiled with annual appraisal.
Consistent performance will be rewarded by recognition
and promotion in the annual performance appraisal process.
 STANDARD & QUALITY CHECKS
(ISO)

Herbion has received the Certifications of ISO by

International Certification Body Bureau VERITAS:
ISO 9001: 2008 Quality Management System
ISO 14001: 2004 Environment Management System
ISO 22000:2005 Food Safety Management System
HACCP Hazard Analysis & Critical Control Points
CNC- Germany The CE mark certification
 RESEARCH
COLLABORATION:
Herbion has strategic Research Collaborations with
leading international organizations such as:
VILAR (Research Institute, Russia)
Pharm-institute (Research Institute, Uzbekistan)
PCSIR (Research Institute, Pakistan)
HEJ (Research Institute, Pakistan)
MPLAD (The Institute of Medicinal Plant
Development, China)