INTRODUCTIO

N
VICCO

TURMERIC
FOAMCREAM
 F E A T U R E S :-
1 . Main key component includes turmeric
2. Good amount of foam in less drops foam
which enables smooth n good shave
3. The turmeric presence in this cream plays
an antiseptic agent on cuts n wounds
4. This cream also has cooling and after
shave lotion effect
5. This cream is basically a blend of foam
cream with ayurvedic mix.
 S T P :-
S E G M E N T :- males specially office
going masses for quick ,fast and
effective shave with ayurvedic blend
T A R G E T G R O U P :- males from
age group 18-60 yrs
P O S I T I O N I N G :- as an effective
foam based shaving cream with an
ayurvedic blend to it .
S W O T :-

S T R E N G H T :-
1. Well reputed brand name
2. Good product quality
3. One of the least available foam
creams available in market with
ayurvedic inputs .
.W E A K N E S S :-
4. Less consumer knowledge due to
other foaming variants
2.Less awareness

O P P O R T U N I T Y :-
1.Expansion in rural & urban market
i.e(brand awareness)
2.Costing of the product properly for
target audience i.e middle class
3. Creating awareness in masses
about use of ayurvedic products
T H R E A T S :-

1. New entrants in the market of

shaving creams
2. Well established competitors
3. Competitors coming up with
differnent
Marketing & pricing strategy to
attract customers .
4 PS OF MARKETING MIX
PRODUCT PRICE

1.Vicco shaving
Foam cream(30 gm) Rs 35
2.Vicco shaving
Foam cream (70 gm) Rs 70
3. Vicco shaving
Foam cream (150 gm) Rs
130
P L A C E :-
The company is well established & has a
good distribution of its products across
metros & other cities
Vicco has been sucessfully carving out a
niche for itself in the field of dental & skin
care globally .
Vicco has a strong distribution chain
nationally & internationally
P R O M O T I O N :-

Promotion campaign would be done extensively

using all media forms i.e newspapers , television
ad , outdoor hoardings
Providing small tube as free sample to masses and
getting their views .
As the tag line as the company suggest this product
should stand out from others in the market .
Tag line :- Vicco turmeric nahi cosmetic .... Vicco
turmeric ayurvedic cream....
Giving other vicco products free on purchase on
foam cream
3 As : -

Affordability:- our product is affordable

starting from price range of rs 30/- for 35 gms

Acceptability :- our products are easily

acceptable by the customers due to the brand
name & ayuvredic importance

Accessibility :- our products are easily

accessible & available in all areas and
medical shops
 Tagline :-

. As the companys tagline suggest vicco turmeric

... Nahi cosmetic....vicco turmeric ayurvedic
cream..
. The companys main focus has been always
giving customers what they want but with an
ayurvedic blend to it.
.
 THANKYOU
P R E SE N T E D B Y :- VINODPRAKASH
SHUKLA
C L A S S :- E-MBA
D I V :- B
R O L L N O :- 80