Presented By:

Sania Nisar
 PROPOSAL
‘ A written offer to undertake a project for
designing, creating something new or for
changing or modifying an existing procedure,
method, system or structure within a specified
period of time.’
 PROPOSALS
TYPES OF PROPOSALS

PROPOSALS

INFORMAL FORMAL

SOLICITED UN-SOLICITED

INTERNAL EXTERNAL
 PROPOSALS
TYPE OF PROPOSALS (cont..)

Un-solicited Proposals
Proposal submitted by an individual or firm which
has identified a problem and offers its solution to
the problem.

Solicited Proposals
Proposals submitted to provide competitive bids in
response to RFPs to solve customer specific
requirements
 PROPOSALS
TYPE OF PROPOSALS (cont..)

Internal Proposals
Form of Justification & Recommendation reports
within Organization

External Proposals
Propose a Formal business partnership to resolve
customers issues and meet requirements
 PROPOSALS
FORMAL PROPOSALS

Long form of Proposal

(5 to 200 or more)

Highly structured and organized

report
 PROPOSALS
FORMAL PROPOSAL COMPONENTS

 RFP copy Introduction

 Letter of Transmittal Background
 Abstract Proposal
 Title page Staffing

 Table of contents Budget

Authorization
 List of figures
Appendix
 PROPOSALS
INFORMAL PROPOSALS

Short form of Proposal

(Two to Four pages)

Sometime referred as
Letter Proposals
 PROPOSALS
INFORMAL PROPOSAL COMPONENTS

 Introduction
 Background
 Proposal
 Staffing
 Budget
 Authorization request
Generally, a business plan proposal is drafted for
two reasons;

► Firstly, if you are starting your own business and need some
financial help or

► Secondly, if you want to expand the boundaries of your

current business.
Guidelines for Writing a Business Proposal
(Format)

1. Company Analysis Section

2. Industry Analysis Section
3. Customer Analysis Section
4. Competitive Analysis Section
5. Marketing Strategies Section
6. Operations Strategies Section
7. Financial Strategies Section
BUSINESS PROPOSAL
LONG
TABLE OF CONTENTS
 Executive Summary
 Financial Summary
 Company Contact Information
 Company Description
 Overview
► Market Opportunity
► The MobileCord Solution
► The MobileCord Services
► The MobileCord Sales and Marketing Strategy
► Products and Services
► Technology and Architecture
► MobileCord Customers
► Case Studies
► Strategic Relationships
► Competition
► Intellectual Property
► Employees
 Financials
► Income Statement
► 5 year Projections
 Management
 Investment Highlights
 MobileCord

► MobileCord enables a user to connect to their enterprise communication

channels wherever they are.

► MobileCord provides a user with access to email, voice mail, and instant
messaging on their mobile device.

► When a user is out of the office, they need a quick snapshot of who is
contacting them and what important information those contacts are
conveying.

► MobileCord software interfaces with an email system to deliver a user’s

email on any major handheld device, without a continuous internet
connection .

► This quick snapshot of a user’s communication channels makes it easier for

the user to stay connected and manage their work while outside the office.