MUSIC VIDEO Joshua Sunley

ASSIGNMENT 2
GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music
Video Assignment 02
It is suggested you save this PP in a different name and
share it with your group so you always have a copy
some sections require you to delete the information on
the slide and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress
through the pre-production phase.
TASK 1 Idea Generation and
Research
RESEARCH & IDEA
GENERATION
Select a song/track that you like [or dont like!]
Generate three ideas for music videos employing
styles, techniques and conventions that we have
looked at in previous sessions. Explore how you could
interpret the song differently using different methods
You can add any extra info you think is relevant,
images, mind maps, etc
For quick mind maps you could use bubbl.us to
generate these
 RESEARCH
DJ Snake - Let Me Love You, paints
a good picture on how I want the
overall scene to look: Dark, with hints
of bright coloured lighting, along with
several adaptions in post. I have all
the facilities to make these changes to
the footage including plugins such as
JP Cooper September Song shows MBL, LUT Buddy and Optical Flares.
emotion and plot through the usage of
environment lighting and close shots to
the characters in the video. Thus a good
example of what I want to create for my
own. The characters never directly
address the camera, instead they look
away, as if it isnt there.
Muse Mercy, shows an insight into how I
want my music video to look, I want to
incorporate this use of a drone for b-roll
footage, I want to be able to capture the
environment around the main character of
the music video as a method of expressing
 RESEARCH
Alongside using a drone, I would like
to create an illusion that a car is
being driven by myself, whilst a
drone is flying overhead, in order to
do this, I will have to be in the
passenger seat, whilst someone
drives the car, I can then do any still
shots I need to after I have enough
footage of the car driving.

Equipment Required Equipment Optional

Mac/PC w/ Premiere Pro Adobe After Effects CC
Memory Card Reader Adobe Audition CC
DJI Phantom 3 Drone Steadycam
DJI Phantom 3
DSLR (Non Specific) Drone
Tripod
SONGS
1. Let Me Love You DJ Snake ft. Justin Bieber
2. Calvin Harris My Way
3. Firebeatz & Chocolate Puma Lullaby
4. Sean Paul No Lie
5. Eminem When Im Gone
6. Justin Timberlake Mirrors
7. Jon Bellion Munny Right
TECHNIQUES
Techniques I will be using in filming and post depend
on the type of video I want to make, colour correction
will be varied dependent on whether the video will take
on a happy tone, or if it will take on a much more
cautions look. I will most likely use an array of plugin to
make my video look more cinematic, these could
include Sapphire, VC Twitch, RSMB or preset after
effects. I may also cut the aspect ration from 16:9 to
21:9, which would make the video the same aspect
ration as a cinema screen, or ultrawide.
I will also occasionally change the cameras recording
settings from 1080/30fps to 720/60fps this will allow
me to slow down the footage and get the effect of slow
motion which will be good for some of the action shots
CONVENTIONS
MIND MAP OF IDEAS
SUMMARY
1. The use of a drone allows for greater reach. It will be used for long
distance shots, and will be used to show emotion through scenery and
location. I can also make shots which would require specialist equipment
to film normally, such as chase scenes, which would require a crane to
film normally.
2. The song that I have chosen to use is simple to lip-sync and easy to
follow, as such I have been able to plan what my surroundings will be
effectively, allowing for greater visualization of the song, its lyrics and its
meaning.
3. The use of timing when I will be recording will create a nice colour
contrast, since it will be evening when I record, the darkness wont be too
dimming, but when it does eventually get dark I can use RGB hue bulbs
to make the video colourful once again.
4. By using the 60fps capability on the Canon DSLRs I can film in slow
motion, by filming 60fps, and then extending out the footage so it returns
to 30fps, it is like making the video twice as slow, adding a cinematic feel
to the video.
5. With help from post production, I will be able to create a cool colour
format which will match the videos style.
SUMMARY
1. Since I have done some research on the filming location, I have
found there is a no fly zone over RAF Church Fenton, which means
that my flying space is limited to about 15 miles, between Leeds
Bradford Airport, and RAF Church Fenton.
2. Another limitation to this music video, is that I need a driver to
drive the car. I would do this myself, however I have yet to pass
my test, and therefore it makes things difficult, I will use friend to
drive me around in the car, and I will have to edit the footage
appropriately to make sure they arent in frame.
3. Since I will be using fields nearby my house, I will need
Permission to use there land for production of my music video. I
will be able to write an email asking them making it simple
enough, if not then I will need to have a back up location planned.
4. n/a
5. n/a
FINAL IDEA
ARTIST/TITLE/INFO
Let Me Love You / DJ Snake, Justin Bieber
DJ Snake is a grammy nominated composer of
electronic music. He originates from France, and is
currently 30 years old. Justin Bieber, who he
collaborated with on this song, is a 23 year old
Canadian singer.
The songs which are produced by DJ Snake are mostly
linked to the genres House, EDM and Trap. Justin
Bieber however, isnt a composer, and instead sings
pop songs which often reach the charts.
FINAL IDEA TRACK
SUMMARY
Summary/analysis of track [consider meaning, content,
duration, pace and style of the song]
FINAL IDEA YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
TASK 2 Pre-production
Assessment
GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make
your music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses
GUIDANCE:
BUDGET TARGET
You have provisionally given an outline target of 2000
to make your music video
This target should include a 10% contingency [that
means your budget should allow for 200 pounds
within the budget so realistically you aim lower than
1800]
Your budget should account for everything, except your
own time and input
Consider more than one option to solve a requirement
you may be able to balance your budget later, there
will have to be a compromise somewhere
GUIDANCE:
TIME
You will need to plan a schedule for the pre-
production/production/post-production
Nominally you should work on 2 weeks pre-production,
1 week filming [2 college days Mon./Tues first week
after half term] and 2 weeks edit/post-production
Who is going to do what? How will you split the time?
When can you film? What is the availability of the
equipment/resources/locations/personnel?
What problems can you foresee? How will you
overcome them?
TITLE OF
PRODUCTION/PRODUCTI
ON OUTLINE
Summary of intended production
Detail here what you are going to make and the
intended outcome
Detailed breakdown of the music track chosen and
your interpretation of it [remember the questions in
the workbook, e.g. pace/mood/tone/structure]
Specific outline your intended technical/equipment
requirements
Include any details that you think [you could use
material from your pitch]
LOCATIONS
Towton (quiet roads and good place for drone flight)

Garforth (Specifically the residential area)

What are the limitations and risks, eg distance, access, cost, weather?
How will you manage this?
Limitations: The distance between my home in Garforth, and Towton is
6.6m. If the current rate is 40p per mile, that makes a single journey
2.64. however with that exception, the travel links are good, with both
road and rail running close-by. In order to avoid weather conditions
causing issues over recording, I can do some filming whilst I am at
home, before making the journey to Towton in the event that weather
conditions arent forecasted correctly. I plan to spend two days filming
here, so cost will be approx: 10.56
Risks: I will not be able to fly a drone whilst it is raining because of the
possibility that it may sustain damage, or lose connection. Nor will I be
able to use a camera, without having a cover to protect the camera
from the same damage type as the drone.
EQUIPMENT
SOURCES:
H T T P S : / / W W W. H I R E A C A M E R A . C O M /
H T T P : / / S P E E D F I L M S . C O . U K / H O M E - 2 / A E R I A L - D R O N E - U AV- F I L M I N G / D R O N E - H I R E - R AT E S /

Equipment needed includes:

Drone (2 Days) 600, Canon 5D + Cine Lens (4 Days) 256, Tripod (4 Days) 64, Steadicam (4 Days) 128

Hireacamera, is a nearby local camera hiring company, which supplies cameras for
hire at level that I would need. The Canon 50D for instance, does everything I need it
to, and it can be hired for 64.00 excluding VAT.
Other more specialised companies, do hire out drones. SpeedFilms, hire out DJI
Inspire 2 for 300 a day excluding VAT, but offer crew members along side this. 550
for one pilot, 850 for a pilot and camera operator. I would mostly likely choose the
300 option, because I do have some experience with flying drones.
Tripods are also hired out by Hireacamera, a Viten Pro-DC10 can be hired out for 16
a day, and finally, steadicams are hugely differentiated. You can invest in full 3 axis
rigs, or handheld device. For my production I would go for a handheld 3 axis gimbal:
the best of both options, the Glidecam 4000 Pro would be perfect for this production,
and it costs 32 each day excluding VAT.
I will also need to hire lighting equipment, such as soft-boxes, and RGB hue lights for
accents in the video. I will need two soft-box lights for my video seen as it will be set
at dusk/night. A set of 2 soft-box lights is 29.00 a day, costing for the entire filming
period 203
This sums up the overall total of equipment hiring to 1251
FACILITIES
H T T P : / / B R A D L E Y. T V / S T U D I O - H I R E - L E E D S / ?
GCL ID=CJ0KEQIAOT_FBRCQT8JVSODKOZABEIQAQFL76LPUKE3 BH74O_ RQOQER4_KMHJEOPNSKR818ONPWZOSGAAS6U 8P8HAQ

The videos will be edited in two locations, those being

my house, and college. Currently I dont required any
specialist studio for my video, however if the
circumstances were due to change, they can be hired
out, for example BradleyTV offer greenscreen and
lighting services for hire at 99 a day, 79 for a half-
day. However because this isnt needed I wont be
adding it to my budget costs.

I may however need to invest in specialist plugins for

the Adobe programs. By hiring MBL (magic bullet
looks) and Sapphire, I can create much better colour
corrections, and use effects within my music video to
add tension. Both of which have a free trail that I can
use whilst creating my video however, and once again I
wont be adding them to my cost list.
PERSONNEL
CREW: My Crew will consist of groups from differing
backgrounds, I will hire 1 professional camera operator
and I will direct the film whilst being responsible for
drone flight.
CAST: I will require other people to do some lip-
syncing, and I will rely on friends and relatives to do
this job for me, I will provide them with a song, and
general instructions, and allow them time to practice
before anything is shot.
If I m using a car in my production, I will need a driver
whilst I operate a drone for the Ariel shots, considering
insurance costs and the cost of hiring a vehicle and
driver, I feel it would be easier just to use existing
travel links, if we were to have someone bring there
own car, we could use that to track the drone around
PROPS/COSTUME/ETC
Each person who comes along and joins the filming will
be required to bring two sets of clothing, one to change
into before and wear whilst in production, and another
to wear after filming is complete for that day.
Small minor props wont be used in the video, however
other parts of the video will have large objects used
such as cars and some use of phones.
GUIDANCE:
COSTS
RESOURCES/SOURCES
Basic Guide to costs
http://www.justfilm.co.uk/video-production-costs.html

Rates TV
https://www.bectu.org.uk/advice-resources/rates/television-factual-rates

Rates all media

https://www.bectu.org.uk/advice-resources/rates

Research local production spaces for edit and post production

costs
Local equipment hire companies have costs for camera, lenses
and kit [tripod, dolly, steadicam rigs, etc]
Travel by vehicle can be nominally charged at 40p per mile so
you need to know how far you location is from where you are!
CODES OF PRACTICE
AND REGULATIONS
Do you need clearance for copyrighted materials? [you will
need to contact Mechanical Copyright Protection Society-
Performing Rights Society Alliance (MCPS-PRS)]
Do you have performers external to your group performing?
They will need release forms that declare you can use footage
of them in the production. This needs to be planned for.
Do you have any actors under the age of 18? You will need
parental permission forms.
Are you filming on private property? You will need written
consent PRIOR to filming. Plan in advance. This needs to be
considered.
Consider where you may need specific risk assessments and
health and safety documentation
CODES OF PRACTICE
AND REGULATION
Since I have chosen DJ Snakes Let Me Love You, I will have to contact
PRS Music and ask for written consent to use there song in my own
video. In terms of other performers, I will also need there written
consent that I am allowed to use footage of them in my music video this
will prevent a fallout if they claim not to have wanted to do the video.
This will also apply for under 18s but instead of them signing the form,
it will be the parents who consent to letting there child on the video.
I will be filming a fields through residential areas between west and
north Yorkshire, and in using the drone, I will both need to familiarise
my location, and drone regulation from the BAA (British aviation
authority). There is a no fly zone imposed over RAF Church Fenton,
which is 5 miles in radius, meaning I will have to be careful both not to
fly too high around the border of the zone, and to not enter the zone, at
all. I will also need to ask for consent to film on the fields.
For all of these scenarios, I must conduct a risk assessment, especially
with drone flight, the propellers arent forgiving and will cause injury if
the drone strikes someone.
FINANCE/PRODUCTION
COSTS
Using industry rates cards and researched costs of
equipment [cameras], cast, crew, props and facilities
[locations, edit rooms, etc] calculate the likely cost of your
production
Outline details of financial considerations of project, this
could be cost of props/costume/travel/food/etc
Explain what your overall budget is [if applicable] and how
this is to be met
How will you deal with any extra costs? Contingency fund?
What percentage of your budget should this be? [hint: add
10% on to the final cost, this should cover it!]
Do you foresee any problems? How will you manage
this/over come them?
OPTION 1
The total costs so far sum up to:
Production Value: 1251.00
Travel: 10.56
Catering: 93.30 31.10 per head

Contingency: 200

TOTAL: 1554.86
FINAL BUDGET
BREAKDOWN
Provide a costs table for your budget, if you have
considered more than one cost option, provide
alternative final budgets and state a preference with
justification for which option you would choose.
BUDGET EXPLANATION
AND JUSTIFICATION
TASK 3.1 Visual Planning
PRE-PRODUCTION:
VISUAL PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or
your video, establish the relationship between the visuals
and the track itself and create a structure for you to
follow when filming
It is important that you pre-visualise the video before
you make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
Pre-visualization and concept boards
Storyboarding
Shot list
PRE-
VISUALISATION/CONCEP
T BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the look & feel
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the mise-en-scene
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you to
approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that have
inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-hunger-
games-might-be-better-than-the-real-movie]
STILL SHOTS
I want the entire video to take on a theme of darkness, so it will be
shot at night, but to make the video more exciting I will be using
mood lights to add colour to the video. This feature will be common
across the whole video, where ever possible.
Along with this, I want to be able to use natural elements to create
scenes of colour and brightness, I can achieve this by using CGI fire
to make it safe, and then to create a shot for slow motion, I will use
milk powder to blow fire at the camera. These shots of fire will be
featured in the video when the lyrics sing burning on the edge
It will be from that scene, which I can do easily in my back garden
without revealing anything that will make the video look homemade,
that I move onto the drone shots of a car driving, it will take me to
Garforth Cliff, a nearby hill which I will use the quiet and secluded
area along with the endless fields to create a peaceful scene, where I
will be able to lip sync some of the song, whilst sat on the car, to
show a relaxed mood. From here, I will lip sync the rest of the song
whilst occasionally cutting back the scenes that I shot from my back
garden, along with the occasional overhead drone shot.
MOVING GROUND
SHOTS
Starting at the beginning once again, it will be at this point I take
the camera off the tripod, and move it around, I will use both my
own camera and the camera that I borrow from college to do
these scenes, as my camera has image stabilization.
I will make sure to add to the shots of the fire by panning from
the base of the fire, to my face, but making sure to keep me out
of focus, then refocusing to my face, and blocking out the
flames.
From there I will have a camera panning round my car, as it
watches me get into it, and start the engine, where it will cut to
a still scene on the car with its lights on, as the camera zooms
into it.
I will then, as the journey goes on, get out of the car
occasionally, to film it going by as someone else drives it.
Then, once in Towton, I will use both cameras, one for the tripod,
the other to film from a different perspective whilst off the tripod
for a more chill feeling.
DRONE SHOTS
The drone shots will primarily be of the car moving, but it will be used to
show the scenery around myself when I am lipsyncing,
As the video starts, the drone wont start until after the car has started
moving, I will be in the passenger seat, chasing the car with drone, from
a reasonable height, I will NOT drive to Towton however, I will do a lap
around my estate, to prevent the drone losing connection.
The drone will not go to Towton at all, this is because of a BAA enforced
no fly zone for drones, instead I will have to film surrounding areas in
Leeds, my home city however once again there is a no fly zone 10 miles
out from Leeds/Bradford airport, meaning I have about 10 miles between
the two zones I am allowed to fly in, this shouldnt be an issue however.
When I am operating the drone I want to get a variety of shots, including
some side on, I will do this by filming on the side of a close by hill, with
fields surrounding it.
As the video is ending, it will be a scene chasing the car, the drone will
move towards the right, and gradually fade the car out of scene.
To substitute Towton, I will be flying the drone from Garforth Cliff and East
Garforth, areas which are both outside of the no fly zone.
 1 & 2. Photo shows
what I want my drone
shots to look like in
some ways.
3. Example of the
scenery which I will
capture through the
drone.
4. Typical shot which
1. 2. will be shown to show
the surroundings of the
location Im in.
5. Street where the
drone will chase the
3.
car for the first time.
4. 6. Garforth, where
some of the video will
be filmed.
7. An example of the
5. fire which I want to
create using CGI
8. An example of what
I want to show in the
fields
6. 7. 8.
RIP-O-MATIC
You should also construct a 15-20second Rip-o-matic
test reel using existing footage to convey the type of
video you want to make
Shot List
Shot List
Transition
Key:
Still
Moving
Drone
Lipsync
 STORYBOARDING

1,2,3,35 h h

h h h
TASK 3.2 Organisational
Planning
PRODUCTION GROUP
INFO
Include names, contact info, and defined roles at
difference stages of production, using a table is
suggested
LOCATION
INFORMATION
Information and images of your location[s] for filming
You should have address details, clearance/premissions
for filming, recce photos and floorplans [including
camera, equipment and cast/crew layouts]
Where possible, have a plan B fallback location option
Assess each location for any issues and suggest
solutions
 LOCATIONS

The location on screen is just off the A1, which

would provide a good drone shot at evening
time, orange coloured clouds and lighting
coming from the motor way would provide the
colour element that I would be looking for along
side the darkness of the night.
This the view from Garforth cliff, which as you
can see spans across a large distance, making it
an ideal location for more drone shots, however
it also has a large field, which is the
environment that I want to film my music video
in. I plan to chase the car along some of this road
using the hill as a ledge.
RISK ASSESSMENT
Risk What Could Happen Preventative
Rain causes roads Because the ground isnt as grippy as normal, it is To prevent slips and falls, dont
and paths to be possible that someone could slip whilst walking. run across roads or paths where
slippy. the ground isnt dry,
Heavy wind If the drone is taken by the wind, it presents the If I lose control of the drone mid air, I
could pull the possibility that the drone could i. Crash, ii. Hit will switch modes from S1, to M,
someone on the way down. Both events could which will allow to to take advantage
drone. of a return to home feature, where the
happen, and possibly at the same time. Making it
extremely important to use common sense when drone will fight the wind, and land
flying the drone. safely where it took off.

Whilst walking If someone trips, it could mean that we have to By making sure that you check
to the location stop recording, and take them to hospital, so it is where your putting your feat when
people could important to evaluate the ground before making walking through the hill, you will
movements upon it, if it is a dry day, it should be prevent injury.
trip on the un easy to navigate where to walk safely.
even hill.
On a hot day If water isnt provided, de-hydration is a possibility, By purchasing water before
people may not which could intern lead to sun-stroke, neither of filming, the issue of thirst can be
have brought which being a good thing, also making water an avoided, It may also be beneficial
water to keep essential, if not a bare minimum on a hot day. to have sun-cream if the weather
hydrated. is intense enough for it.
If it is cold outside Ice presents the possibility of a slipping hazard, and the Ice can be fought against with
ice may be present potential of injury. Along side this, if people arent prepared salt, when in the car, take some
for the cold properly, they may have to go inside to warm
up, to avoid serious illness. road salt to melt ice, if it is
needed.
Weather conditions Rainy weather can damage technological equipment To prevent equipment from being
may turn from sunny such as cameras and drones pretty quickly, if they damaged, make sure to pack it
to rainy quickly are left outside whilst taking a break from filming. away once finished with it. Whoever
used it last should be responsible for
this
CONTINGENCY PLAN
SCHEDULE
PERMISSIONS FORMS
TASK 4.1 Production
Record/Log
PRODUCTION
RECORD/LOG
Keep track your filming and production work with the
camera here
You could add stills of your work with annotations
You should include any specific details about how your
filming went and what you did on set to enable you to
complete the work
You should include Call Sheets and relevant production
documents here
CALL SHEETS
TASK 4.2 Footage log
EDIT DECISIONS
LIST/FOOTAGE LOG