Interviews

Interviews by Nidhi
Name Type Venue Date Age/worki Contact
ng since
Ankita Customer(A FLAME 24 March 38 yrs +91
Sharma ssistant University 2017 750777849
Manager- 4
Corporate
Relations)
Reema Customer FLAME 24 March 36 yrs +91
Limbad (Manager - University 2017 982374455
Corporate 3
Relations)
Ashwini Customer FLAME 24 March 35 yrs
Fadke University 2017
Swati Customer(a FLAME 24 march 33 yrs
Rathode ssistant to University
registrar)
Mr. B Retailer(sal Helios, 28 March 020 6689
es manager Phoenix 0240
at helios) Market City
Ankita Sharma

Likes shopping for accessories- which represents

culture.
Watches are a must.
Purchases watches based on workplace attire.
Can spend up to 14-15 thousand on watches.
Titan has adapted to changing fashion
requirements.
Connects to ad because of the story line.
Is brand conscious.
Impulsive buyer for watches.
Reema Limbad
Fitness conscious.
Doesnt like small dial.
Wouldnt mind gifting watches.
Likes watches that go with everything.
Chooses watches based on looks and need.
Titan raga focuses on occasion.
Remembers ads based on the tune.
Raga is expensive.
Ashwini Fadke
Budgeted shopper (10000).
Personal choice on wearing watch.
Isn't a regular user of watch.
Recalls ads based on the Watch itself.
Like buying watches because of the
experience.
Prefers Titan because of the trust and
legacy value.
Swati Rathode
Avid user of watches.
Day starts with watch.
Likes simple, durable and elegant watches.
Prefers gifting watches (couple).
Budgeted shopper (5000-7000)
Connects with the brand based on the model.
Raga stands for elegance.
Raga should change the small dials and add more designs.
Is ready to buy non branded watches for her daughter but
not for herself.
Mr. B
Selling is based on customers
watches are sold both gifts as well as self consumption
4 window space for raga
Raga is for traditional wear and special occasion
There is growth In Raga as it is in budget brand.
Sales is high during April-August, February and March are
lowest selling months
Raga best suited for 45+ age.
Hype in sales during valentines and occasions like marriage.
On an average people are ready to spend about 5-20
thousand.
Aspen is a direct competition.