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    Organizational Communication: External Communication Process

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    Anubhav Srivastav
    Organizational communication involves scanning the external environment to understand trends and gather information. This includes demographic, social, political/legal, economic, technological, and competitive sectors. The organization then interprets this data to identify patterns and issues and formulate a strategic response. Finally, the organization manages outgoing communication through marketing, public relations, and community engagement to build its identity, image, and reputation.

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    Organizational Communication: External Communication Process

    Uploaded by

    Anubhav Srivastav
    29 views8 pages
    Organizational communication involves scanning the external environment to understand trends and gather information. This includes demographic, social, political/legal, economic, technological, and competitive sectors. The organization then interprets this data to identify patterns and issues and formulate a strategic response. Finally, the organization manages outgoing communication through marketing, public relations, and community engagement to build its identity, image, and reputation.

    Original Description:

    External Communication markering

    Original Title

    External Communication

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    Organizational communication involves scanning the external environment to understand trends and gather information. This includes demographic, social, political/legal, economic, technological, and competitive sectors. The organization then interprets this data to identify patterns and issues and formulate a strategic response. Finally, the organization manages outgoing communication through marketing, public relations, and community engagement to build its identity, image, and reputation.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    29 views8 pages

    Organizational Communication: External Communication Process

    Uploaded by

    Anubhav Srivastav
    Organizational communication involves scanning the external environment to understand trends and gather information. This includes demographic, social, political/legal, economic, technological, and competitive sectors. The organization then interprets this data to identify patterns and issues and formulate a strategic response. Finally, the organization manages outgoing communication through marketing, public relations, and community engagement to build its identity, image, and reputation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Organizational Communication: External

    Communication Process
    Corporate communication is about
    networking, establishing a strong root
    system in order to grow.
    Elements of External
    Communication Process
    Environmental Scanning
    Interpretation
    Strategy Formulation
    Management of Outgoing Communication
    Flow
    Scanning Environment
    Demographic
    Sector
    Political
    Social
    Legal
    sector
    sector
    Organisation
    Competitive Economic
    Sector Sector
    Technological
    sector
    Scanning Environment

    Demographic Sector
    Population Grouping Economic Sector
    Age Group Banks
    Education Creditors
    Income Groups Investors
    Social Sector
    Ethnic Groups Technological Sector
    Communities Innovations
    Cultural Values Research Institutions
    Attitude Educational Institutions
    Political Legal sector Technology Transfer
    Government
    Special Interest Groups Competitive sector
    Regulatory Authorities
    Press
    Customers
    Competitors
    Unions
    Suppliers
    Trade and Professional Associations
    Organizations not
    only receive
    information from the
    environment
    assign meaning to it
    but Interpretation
    as well. Focused
    efforts identify trends,
    patterns, and issues
    in the environment.
    There are four different mode organizations
    interpret messages.
    Strategy Formulation

    Strategy should be responsive to


    both the risks and opportunities in
    its externals environment.
    Management of External
    Communication
    Marketing
    Public Relations
    Identity, Image and Reputation
    Philanthropy
    Media Relations
    Community Relations

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