Professional Documents
Culture Documents
1672 Market Signals
1672 Market Signals
1672 Market Signals
Bluffs
Could be Warnings
(These may also indicate the extent of penalty the competitor wants
to inflict).
7. Divergence from industry : e.g, - Aggressiveness
discounting products which have
never been discounted.
8. Cross parry : To react in a different
area, than the area in which the prime move
is made.
- In not so important area - To counter indirectly not
to trigger a set of distinctive
moves.
- In bread and butter area - Serious warning
( Cross parry used to discipline initiator).
9. Fighting brand: To punish or threatening - * Major warning
to punish the source of threat. * Threat that the
initiator has to eat
his `humble pie.
(A competing brand, now in shelf).
Using History to Identify Signals