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Strategic Plan Walmart
Strategic Plan Walmart
successful retailing is to
give your customers
what they want. And
really, if you think
about it from your
point of view as a
customer, you want
everything: a wide
assortment of good-
quality merchandise;
the lowest possible
prices; guaranteed
satisfaction with what
you buy; friendly,
knowledgeable service;
Business Description
Wal-Mart is the largest retail
company in the world. At the end of
FY2012, Wal-Mart operated 10,130
stores across 27 countries.
Wal-Mart operates through three
business segments: Walmart US,
Walmart international and Sam' Club.
Walmart internationals retail
operations are supported by 158
distribution facilities located in
Argentina, Brazil, Canada, Chile,
China, India, Costa Rica, El Salvador,
Guatemala, Honduras, Japan, Mexico,
The company became the
first nationwide US
Historic LANDMARKS grocery store to adopt
Global Food Safety
Wal-Mart was Initiative (GFSI)
established in 1969. standards in 2008
In 1972 was listed on In 2009 Wal-Mart
the New York Stock partnered with FIFA to
Exchange operate 2010 FIFA World
Wal-Mart entered Cup Official Event Store
Mexico with opening in nearly all of its retail
markets around the
of Sams Clubs in
world
1992 in joint venture
In 2011, Wal-Mart
with Mexicos
announced to install
largest retailer Cirfa. solar panels on about 60
It acquired 122 stores in Cali. Expanding
former Woolco the companies portfolio
stores in Canada. to 75% of its stores in
State. 2013 the company
Service
s
Retail
Retail
mix
Strategy
Customer Service
Location
Merchandise
Assortment Pricing
Communication Mix
Store Design&
Display
Customer Satisfaction
Custom
Good
Good Good er
Service
Quality Value Satisfac
d
tion
3 basic beliefs
1.Respect for the
Individual
2.Service of
Customers
3.Strive for
Customer-Centric Policies
Wal-Mart's pricing policies: consumers always
wanted the best bargain on the products purchased
by them without compromising on the quality.
Walton had used the captions -"We Sell for Less" and
Satisfaction Guaranteed" on the very first Wal-Mart
signboard.
Rollback
Special Buy
Service Strategy
Services must have: High
responsiveness, Timely, Accurate in
speed and quality in fast time, every
time and last time
Everything is returnable.
Health and
Lawn and
Beauty Toys Fabrics Garden
aids
Vision One-Hour
Jewelry Pharmacy Center Photo
Services
Pharmac
Shipping Internet Trial
y
Services Services Offers
Services
Credit
Photo Gift
Card Vacation Center Registry
Services
-ASDA
Wal-Mart uses computers to help further educate and to
train their employees.
Helps childrens
hospitals
Cares about
SWOT ANALYSIS
Strengths Weaknesses
Market Leader with
unprecedented scale and
wide product
assortment.
Low cost leadership
enables Wal-Mart to Litigations affect
offer products at low labor relations
points
adversely.
Internationalization
strategy a strong
foundation for growth as
the US market matures
SWOT ANALYSIS
Outperformances of
the retail sectors in
emerging markets
Opportunities Threats
Concentration on
grocery and food More than 2 million
will benefit as employees increase
eating at home, and exposure to rising
health and wellness wages and high
trends continue to healthcare costs
grow Intensifying
Growth in internet competitive
retailing to serve pressures from
larger market different channels.
Increasing
acceptance of
Market Analysis
If you build it they will
comebut only if you do
great marketing.
-Brad Sugars
Overview
Physical sales of
approximately $466billion in
2013
Ecommerce website in 10 of
the countries
Value proposition
Low Prices
Variety in Product
Selection
Convenience
Target Customers
Working class
families and
individuals
Positioning
Low-Cost leader when
compared to its competitors
Low Cost Alternatives
Great Value
Partnerships
Local Banks, (e.g.
UrbanParnetshipBank,
Chicago), Fast food
Marketing Mix
Variety in
Prod Services through
selection
Groceries
Movies
Crafts
uct partnerships
Restaurants: with
and Subway
Banks
McDonalds
Gifts
College Essentials
Electronic items
Home Appliance
Jewelry
Photo Center
Toys
Outdoor Living
Video Games
Marketing Mix
Pri
ce
Lower cost than
Price matching
competitors
20,000,000 ribers
22,000,000
15,000,000 Last Post: Today
10,000,000
5,000,000
0
As of November
YouTube
Subscribers Views Videos
25,000
20,000,000
2,500
18,000,000
20,000
16,000,000 2,000
14,000,000
15,000
12,000,000 1,500
10,000,000
10,000 17,872,638
8,000,00019,482 1,000 1947
6,000,000
5,000 9,488 500
4,000,000
5,505,880
2,000,000
308
0 0 0
Walmart Target
Walmart Walmart Target
Target
As of November
Twitter
Tweets Following
180,000 3,500
160,000 3,000
Followers
140,000
2,500
120,0001,200,000
100,0001,000,000 2,000
80,000 169,690 1,500 3,153
800,000
60,000
600,000 1,000
40,000 963,128 1,431
20,000 400,000 500
0 200,000 12,121
417,678 0
Walmart Target Walmart Target
0
Walmart Target
As of November
Human
Resource
As the worlds largest retailer, we
depend on our HR team to
understand the connection
between fitting the right person to
WALMART
the rightCAREER
job and our broader
GROWTH
mission of improving
VIDEO lives. We
look to our HR associates to
motivate and empower associates,
ensuring that every single
member of our team feels
uniquely fulfilled, challenged and
capable of successfully completing
Working at Walmart
Sam Walton said, Our people make the difference.
Working at Walmart means opportunity for you and
your career. What does MakingBetter Possible
mean? Well, for tens of thousands of people every
year, a job at one of our Stores or Clubs opens the
door2.2
Employs to million
a better life. Working
associates to save customers
globally
money
Provides roughly 300injobs
newevery
and better
time aways.
Supercenter
opens
In 2012, women accounted for 53% of hourly
promotions in U.S. stores
About 75% store management teams began as hourly
associates, and they earn between $50,000 and
$170,000 a year
Every year, promoting 170,000 people to jobs with
more responsibility and higher pay
Depending on the time of year, there are
approximately 15,000 50,000 job openings at
Walmart
eCommerce recruits entrepreneurs, technologists,
Employee Selection
process
STEP 1: The
Application
Walmart accepts online
applications only.
BENEFITS
Consumer-directed health plans, including Health
Reimbursement Accounts (HRA) plans and a high
deductible plan with a Health Savings Account
(HSA). Highlights include:
100 percent coverage for eligible in-network
preventive care
$4 co-pay on eligible generic drugs at Walmart
or Sams Club pharmacies
Freeaccess to nurse care managers and health
care advisors
HMO plans (available in certain areas)
Resources For Living a freeconfidential
counseling and health information service
Company-paid life insurance
Accidental death & dismemberment insurance
(AD&D)
Critical illness insurance
Financial
BENEFITS
Matching contributions to your 401(k)
up to 6% of your salary
Associate Stock Purchase Plan with a
company match
Associate Discount Card for Walmart
and Home Office associates and Sams
Club Home Office associates, spouses
and dependents
Sams Club associates receive a
complimentary membership
Exclusive discounts on everything from
brand new cars and wireless services to
travel when associates visit our online
Associate Discount Center more
than375 discounts available
Turnover rate
A highturnover rate
is evidence of an
unhappy workforce.
Approximately 70% of
its employees leave
within the first year.
HR issues
Walmart has faced a number of lawsuits and issues
regarding its workforce.
Low wages
Its size in the labor market and its low-cost operations
place enormous pressure on higher wage competitors to
cut their labor costs as well.
Inadequate health care
Many states that offer health-care subsidies to low-
income individuals and families have discovered a
disproportionate number of participants employed at
Wal-Mart. Employees show up on the rolls of other low-
income assistance programs as well.
Companys strong anti-union policies
well-known and aggressive opposition to unionization
-- going so far as to close facilities that successfully
unionize -- has received attention over the years, and
more recently, stories in the press have highlighted
various violations of employment laws.
Gender discrimination
Future of Walmart
Planning on making adjustments to target a
larger consumer population. A 5 year plan
titled the Next Generation of Walmart
Mobile Shopping
International Growth
International sales
have reached over a
quarter
Specializing
To Meet Consumers Needs
Down sizing
Walmart
Outlets
Attacking Rural
Areas
Skilled
Employee Incentives
The opportunity to
show up to work
everyday,
perfecting a craft
that you love
Satisfying
starting wage
Long term
career!
Technological
Advancements
Gathering A data
base of preferred
customers will
attract Investors,
ultimately raising
the overall net
worth of the
company
Customer Benefits!
Conclusion
Even though Wal-Mart is the pioneer of its
industry with about one-hundred million
customers entering its stores each week it
still continues to rise even further above its
competition.
Many still consider Wal-Mart's pioneering, IT-
driven supply chain to be the world's most
efficient.
The technology aspect of the retail giant has
kept Wal-Mart's prices lower than its
competition.
Business intelligence helped Wal-Mart cut
cost at every stage and achieve their goal of
providing their customers with the ability to,
Save money, Live better.