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Prestige Institute of Management and Research: Presentation On:Idbi Federal Life Insurance
Prestige Institute of Management and Research: Presentation On:Idbi Federal Life Insurance
MISSION
To continually strive to enhance customer experience through innovative
product offerings, dedicated relationship management and superior service
delivery while striving to interact with our customers in the most convenient
and cost effective manner.
To be transparent in the way we deal with our customers and to act with
integrity.
To invest in and build quality human capital in order to achieve our mission.
SWOT ANALYSIS
Strengths:
Qualified and experienced work force.
Wide spread branches and brokers network.
Wide range of products and services.
Strong customer relationship.
Weakness:
Not enough advertisement.
The company turnover is dependent on market performance.
Lack of loyal clients.
Opportunities:
Marketing at semi-urban areas.
Growing consumer awareness about equity market.
Positive outlook of people towards financial products.
Threats:
Market uncertainty.
Reduced brokerage charges by new players.
OBSERVATIONS
People prefer to buy a policy which has less years of premium
payment term.
Very less people are interested in a pure life insurance policy.
More than life insurance, people are interested in a savings
scheme. The better savings plan they get, the more is their
tendency to buy the policy.
They are interested more in monthly premium payment
options rather than annually or half yearly.
Friends and family are major influencers on customers when
it comes to the decision of buying a life insurance policy.
CONCLUSION
The company has to work on its competitive edge i.e.
quality to ensure that its market share is not eaten up
by the competitors.
THANK YOU