An innovative and

unique platform to
engage is here

Presented by:-
NIKHIL HULWAN
B-16
 India's largest coffee
conglomerate,
Amalgamated Bean Coffee
Trading
Company Ltd

Pioneer of the caf culture

and the first to launch the
coffee bar concept in India

Network strength: Over 1530

cafs in 200 cities/towns
across India and growing

Average Footfalls: 200 per

caf per day
 Caf Coffee Day Network
of 1530 cafes across Indi

185 cafes

64 cafes

172 cafes

191 cafes
 Average dwell time at caf: 45 minutes

Meeting place for 15-35 year olds

The place they frequent most after

home and workplace/college

A place where they meet friends and

colleagues, in groups of 3 or more

A place where they rejuvenate and are

free to be themselves rather than a
place to be seen at
Who Research shows that while a part
hangs out of our customers come to us for
at Coffee our products, a substantial
amount of our customers come
Day? to hang out with friends.

The caf is also the venue for

business meetings (23%),
celebrating special
occasions (20%) or
just plain hang out (57%).
 Profiling the
Hangs out at CCDian Looking for a
cafes/malls good lifestyle

Likes to be
Socially Active seen at the
right place
Seeks 'feel-good Looking for a
factor' and multiplicity of
expression of experiences
identity through Consumption areas:
choice of brands Personal clothing &
consumed. But is accessories, food,
alsoStrong
value conscious entertainment,
voice in
consumer durables
household
Tech Savvy
purchases
Make
consumption Influencers:
related Peer group,
decisions in workmates
company of
friends
Key Major chunk of CCD customers falls
Target within the age group of 20 to 30 which
Audience accounts for 57% of the overall
percentage.

The group comprises of mainly college

going students and young working
professionals
Sex Ratio There is a definite skew towards singles:
& Marital 66% singles, 27% married & 7% others.
Status
 KINDS OF
RESTAURAN
T
SERVICE CATEGORY
SERVICE CONCEPT
SERVICE PLACEMENT

Degree of Interaction and

Customization
Low High
SERVICE DELIVERY SYSTEM
 CAPACITY PLANNING

Working Hours: 11.00 am to 11.00 pm

Peak Hours: 5.00 pm to 9.00 pm
Strategy: Chase Capacity Strategy
Employee Workforce:
2 Core Shifts 6 hour each
1 Part Time Shift 3 hour each
Core Shifts 3 employees
Par Time Shift 1 employee
All assumptions for a shop catering to a Maximum capacity of 30 p
(800 Sq.Ft.)
PROCESS PLANNING

Taking
Orders

Additional Person
Preparing Preparing Assigned during
Order Order peak hours

Delivering
Order
 SERVICE BLUEPRINT

Parking Lot Interiors Serving Menu:

Physical Building Exterior Ambience Mechanism Coffee
Evidence Entrance Restaurant Cutlery Snacks
Welcome counter Crockery Cold/Hot
Furniture Tissues etc. Beverages

Customer
Customer Customer Customer Customer
Interaction
Points

Front Waiter Waiter Waiter

Receptionist
Desk

Back
Chef/Cook
Office &
Equipment
Tech
Coffee Machine
Support
IMPROVEMENTS IN SERVICE
DELIVERY
 Other media & service
partners
Media Advertising Pan India
Partner Medium presence
Teli Brahma Wi-Fi / Bluetooth 40

downloads 5

Caf

Chronicle Caf Newspaper 72

DSN Television screens 1

screens Caf Radio 16

A lot more can happen over coffee

Thank You..!!