Professional Documents
Culture Documents
CSR CSR: Corporate Social Responsibility
CSR CSR: Corporate Social Responsibility
CSR
CSR
Corporate Social Responsibility
The Magnificent Seven
Dediek
Yunita
Sari
Learning Objectives
Dini Maharani
Naufal
Kania
Overview
Social Contract
CSR
Approach
Types of Instrumental
CSR
Transparancy
Ethical
CSR Driving Knowledge
Alturistic Force
Sustainability
Strategic
Globalization
Triple
Bottom
The Failure
Line Of the Public Sector
Describe and explain corporate social responsibility (SCR)
Dediek
WHAT IS CSR ?
CSR = Corporate Citizenship = Corporate Consience
ways that are both good for business and good for development .
- World Bank: CSR
Pasal 2 Perpu No.47 tahun 2012 UU Perseroan Terbatas No. 40 Tahun 200
3 4
UU Perseroan Terbatas No. 40 Tahun 2007
3 4
UU Perseroan Terbatas No. 40 Tahun 2007
3 4
UU Perseroan Terbatas No. 40 Tahun 2007
3 4
CSR
Increasing Education
Quality
Supporting Small
Business
Building Infrastructure
Sustainable Environment
Other
CSR AWARDS
Distinguish between instrumental & social cotract
approaches to CSR
Yunita
Instrument Approach
Sari
Saya suka memikirkan CSR sebagai doing well by
doing good. Melakukan apa yang terbaik untuk
konsumen dalam jangka waktu panjang adalah
melakukan hal yang terbaik untuk perusahaan.
Melakukan hal yang baik untuk konsumen barulah
menjadi bisnis yang baik
- Jim Roberts
Persepsi Konsumen
Persepsi jangka pendek untuk konsumen
Interfensi pemerintah
WRON
Persepsi jangka pendek untuk konsumen
Interfensi pemerintah
G
Penolakan industri terhadap konsekuensi bahaya merokok
Persepsi Konsumen
Menunjukkan kepedulian terhadap konsumen dengan membuat
slogan peringatan
dont drink and drive
drink responsibly
Dini Maharani
Apapun yang dilakukan perusahaan (baik/buruk)
akan diketahui oleh publik
Transparency
Knowledge
Terbatasnya sumber daya alam, tidak bisa
mengimbangi pertumbuhan makhluk hidup
Sustainability
Kapitalisme yang meluas dan mendunia
Naufal
EN
VIRO
M E N TA L
SOCIAL
FINANCIAL
FINANCIAL
HOW TO
MEASURE?
FINANCIAL
$$$
HOW TO
MEASURE?
FINANCIAL
EN
VIRO
M E N TA L
HOW
TO
MEASURE?
SOCIAL
EN HOW
VIRO TO
M E N TA L MEASURE?
HOW
TO
MEASURE?
SOCIAL
20 Directo
rs
Woman
%
20 Directo
rs
Woman
%
7% Manage
rs
Minoritie
s
20 Directo
rs
Woman
7%% Manage
rs
Minoritie
1,2 Profits
s
Charity
%
20 Directo
rs
Woman
7%% Manage
rs
Minoritie
1,2 Profits
s
Charity
2x% Fined
Toxic
H IC
E T
S Directo
20NOrsWoman
U
E Manage
%
7%Grs H
Minoritie
1,2 Profits
s
Charity
%
2x Fined
Toxic
H IC
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S Directo
20
ETH
N Ors U
I C
E SManage
Woman
7%% G rs
H
ENOMinoritie
sU
1,2 Profits
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%
2x Fined
Toxic
H IC
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20
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7%%
H ICG rs
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ENOMinoritie
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H IC
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OU
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OU WHO
SAYS?!
GH
if you cant measure it,
you cant manage it.
Feel-Good Terminology
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
SO?
Easy to make public
commitiment to CSR...
...Hard to deliver to
customer satisfaction.
THREE
THREE
TYPES OF
THREE
TYPES OF
CSR
ETHICAL
A LT R U I S T I C
S T RAT E G I C
ETHICAL
Purest
Core Philosophies
ETHICAL
Purest
Philanthropic
A LT R U I S T I C
Philanthropic
A LT R U I S T I C
Give Back
Philanthropic
S T RAT E G I C
Po sitiv e Publicit y
Philanthropic
S T RAT E G I C
S e l f - S e r fi n g
Po sitiv e Publicit y
Philanthropic
S T RAT E G I C
Discuss the relative merits of carbon-offset credits
Kania
Buy Your CSR
Kyoto Protocol
Carbon Credit
1. TRANSPARANCY
1. ETHICAL
2. KNOWLEDGE
3. SUSTAINABILITY CS 1. SOCIAL 2. ALTURISTIC
3. STRATEGIC
4. GLOBALIZATION CONTRACT
5. THE FAILURE OF R 2. INSTRUMENTA
PUBLIC L BUYING YOUR
SECTOR CSR
TBL
MEASUREMEN
T ENVIRONMEN
1.
T
2. SOCIAL
3. FINANCE
CASE CSR
CSR STUDY
The Performance Frontier