HOUSE OF QUALITY

AVINASH SHARMA
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House of Quality is a diagram, resembling a house, used

for defining the relationship between customer desires
and the firm/product capabilities.

It is a part of the Quality Function Deployment (QFD) and

it utilizes a planning matrix to relate what the customer
wants to how a firm (that produces the products) is going
to meet those wants.
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Steps to the House of Quality

Step 1: Customer Requirements - "Voice of the
Customer:

What the customer need or expects.

1.1 Primary customer requirement:

Aesthetics
Performance
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1.1.1 Secondary Customer Requirements Under

Aesthetics :
Low cost
Safe
Corrosion resistance
1.1.2 Secondary Customer Requirements Under
Performance :
Fast
Fuel efficiency
Reliability
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Step 2 : Technical Descriptors - "Voice of the

Engineer:
How to design a product that will meet the customer
requirements.

Weight
Engine power
Cost of production
Life expectancy
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Step 3: Relationship Matrix:

relationship between the technical descriptors and the
customers need.

Symbols:
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Strong =9
Good =3
weak =1

Step 4 : Correlation Matrix:

Relationship between the technical descriptors impact
each other. The correlation matrix is probably the least
used room in the House of Quality; however, this room is
a big help to the design engineers in the next phase of a
comprehensive QFD project.
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Symbols:
++ Strong positive (9)
+ Positive (3)
- Negative (-3)
-- Strong Negative (-9)
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Step 5 : Competitive Assessment:

5.1 Customer Competitive Assessment:

It is the block of columns corresponding to each customer

requirement. The no 1 to 5 are listed in column. 1 rating of
worst and 5 for best.
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5.2 Technical Competitive Assessment:

It is the block of columns corresponding to each customer

requirement. The no 1 to 5 are listed in column. 1 rating of
worst and 5 for best.
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