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  • The Failure of HMT: by Shivraj Singh

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    HMT was established in 1953 as a subsidiary of the Indian government to manufacture watches domestically under collaboration with a Japanese company. However, HMT failed due to a lack of marketing and advertising, outsourcing raw materials, not focusing on their strength in mechanical watches, a lack of retail stores, an inability to attract new users, underutilizing production systems, a lack of innovation, competition from Swiss watch exports, and not adapting to changing market environments. The document analyzes the reasons for HMT's failure and provides recommendations such as improving marketing strategies, advertising, and utilizing existing production systems.

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    HMT was established in 1953 as a subsidiary of the Indian government to manufacture watches domestically under collaboration with a Japanese company. However, HMT failed due to a lack of marketing and advertising, outsourcing raw materials, not focusing on their strength in mechanical watches, a lack of retail stores, an inability to attract new users, underutilizing production systems, a lack of innovation, competition from Swiss watch exports, and not adapting to changing market environments. The document analyzes the reasons for HMT's failure and provides recommendations such as improving marketing strategies, advertising, and utilizing existing production systems.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    898 views9 pages

    The Failure of HMT: by Shivraj Singh

    Uploaded by

    shivrajsingh7676
    HMT was established in 1953 as a subsidiary of the Indian government to manufacture watches domestically under collaboration with a Japanese company. However, HMT failed due to a lack of marketing and advertising, outsourcing raw materials, not focusing on their strength in mechanical watches, a lack of retail stores, an inability to attract new users, underutilizing production systems, a lack of innovation, competition from Swiss watch exports, and not adapting to changing market environments. The document analyzes the reasons for HMT's failure and provides recommendations such as improving marketing strategies, advertising, and utilizing existing production systems.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    The failure of Hmt

     by Shivraj singh
    CONTENT

    OBJECTIVE
    INTRODUCTION
    METHODOLOGY
    REASONS
    FINDINGS
    CONCLUSION
    RECOMENDATION
    OBJECTIVE
    to find out various reasons behind the failure of HMT
    watch as well as solutions
    INTRODUCTION
    Hmt watch the subsidiary of Hmt limited
    incorporated in 1953 by the govt. of India.
    Started manufacturing watchs from 1963 as
    the diversification strategy under
    Technical collaboration with CITIZEN
    Watch Company of Japan with a
    manufacturing unit at Bangalore.
    METHODOLOGY
    Primary data-
    1.Data collected from the market survey
    2.With the help of teachers & students

    Secondary data-
    From internet,magazine,book
    REASONS

    1.Lack of advertisement
    2.Lack of marketing strategies
    3.Outsoured of raw material
    3.They did not focus on their strength(mechanical
    watchs)
    4.Lack of retail stores & renovation
    5.They could not find the new users
    finding
    Underutilizedproduction system
    Lack of innovation
    Export of Swiss watchs
    They could not focus on new segment
    Conclusion

    Hmt could not cope with changing


    environment because of the competition
    raised by titan & export of Swiss watchs.
    & did not focus on their own strength.
    So they failed in market.
    Recommendation

    Focus on marketing strategies


    Spend on advertisement
    Utilize its own production system

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