Marketing Strategies

BY
Dr. Senthil
Mrinmoy
Bhaskar
Mithun
Multi-specialty Hospital
 Internal and External
Customer Satisfaction
Streamline Internal Activities
1) Reduce Waiting Time
2) Reduce ALOS

3) Reduce Discharge Time

4) Better Doctor-Patient Communication

5) Quality Patient-Centric Care with state

of Art Technology(Equipments)
6) Regular Feedback Analysis and Evaluation
 Cont..

Under Commit and Over Deliver

1) Follow up
2) Seasonal Greetings

3) Photograph of new born baby with

mother and free registration for these

baby in future
4) Better Communication (Interim Bills)
 High Profile Consultants

Hireing High Profile Consultants

1) Visiting Consultant with 100:00 sharing basis
of OP consultations charges
 Networking

Tie-upswith Local practioners, nursing

homes, Local Chemists
Forming Friends Club- Inviting for
CME/Seminars
Updates about Patients Whereabouts
Ensuring Patient Referred Back
 Domiciliary Services

Nursing Services
Physiotherapy Services
Lab Services
 Technology and Exhibitions
Appointments through e-mails
Reports sent through e-mails

Hospital Day
World Health Day
World Trauma Day
Anti- Tobacco Day
 Out Reach Programs

Free Primary Care service Camp in

Catchment Area, Schools, Colleges and
Corporate
Health Talk
 Corporate Tie-ups and
Packages

AttractivePricing Packages
Discounted Services for Corporate
Clients
 Reaching Through Media

PublishingSuccess Stories
Talk Shows on FM (Radio)
Toll
Free Trauma Care
Number
Satellite OPD
Family Insurance Scheme
Associate Hospitals
Tele-medicine Center
Membership

Medical Tourism
Cardiology Superspeciality
 High Profile Consultants

Hireing High Profile Consultants

1) Visiting Consultant with 100:00 sharing basis
of OP consultations charges
2) Full Time Consultants
Cardio Diagnostic Centers
With OPD Services at
Different Parts of City
 Other Strategies
Tele-Medicine Center
Medical Tourism (Consultation)
Technology
Insurance Scheme
Tie-Ups (also other state hospitals)
Media
Nursing Home
 Tie
up with Multispeciality/Superspeciality
Hospitals

1) Profit Sharing
2) Ensuring patient return back to nursing
home
 Service Marketing

Parenting Classes for Expecting Mothers

Parenting classes after birth
Yoga and Meditation Classes