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An introduction to:

Corporate Social
Responsibility
What is :

Corporate Social
Responsibility?
Why CSR?
Consumers & investors: growing
expectation for organisations to behave
responsibly
Consumer awareness: Green and
Ethical consumerism
Legislation: H&S, EPA, Sustainability,
Codes of Practice
Globalisation: Adoption of Best Practice,
Consumer & Legal Acceptance.
The four components of CSR:

Economic
Legal
Ethical
Philanthropic
The Principles Of CSR

Sustainability
Accountability
Transparency
Key Issues in CSR
Labour rights:
child labour
forced labour
right to organise
safety and health
Environmental conditions
water & air emissions
climate change
Human rights
cooperation with paramilitary forces
complicity in extra-judicial killings
Poverty Alleviation
job creation
public revenues
skills and technology
Importance of CSR

Advanced public image


Boosts government relations
Customer & employee engagement
Brand distinction
Positive workplace environment
Business advantages of CSR:
Business Development
Resources Management
Stakeholder Management
Human Resources
Risk Management
Brand Differentiation
Why not CSR?
Focus
May appear cosmetic
vulnerable
A restriction to free trade?
CSR Management:
Plan, Do, Check, Act method
Plan Do
Consult stakeholders Establish management
systems and personnel
Establish code of conduct
Promote code compliance
Set targets

Act Check
Corrective action Measure progress
Reform of systems Audit
Report
Some of the most common ways in
which CSR is demonstrated:
Specialist adopted
projects
Corporate charitable
donations
Voluntary schemes for
staff
Staff fundraising activities
Changes to organisational
operations
CONCLUSION

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