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QFD3
QFD3
Jess Wills
Chong Yang
Matthew Annala
James Aprile
Topics today will include
Manufacturing
Marketing
History of QFD
Developed 1960s in Japan
First Industrial application
Mitsubishis Kobe shipyard
Toyota developed the concept further shortly after.
In use since 1977 at Toyota
Xerox and Ford initiated use of QFD in 1986
Today used successfully by:
GM, Motorola, Kodak, IBM, Procter&Gamble
Toyotas Success
1.
QFD is a quality system that implements elements of
Systems Thinking (viewing the development process
as a system) and Psychology (understanding
customer needs, what 'value' is, and how customers
or end users become interested, choose, and are
satisfied, etc.).
2.
Interrelationships
Technical requirements
Priorities of technical
requirements
Step 1: Customer Requirements
1.
Voice
of Customer
Step 2: Technical requirements
The how's by
which the company
will respond to the
2. Interrelationships
what's, or customer
requirements 2. Technical requirements
1.
Voice
of Customer
Step 3: Relationship matrix between
customer and technical requirements
Purpose: to show
whether the final
technical
requirements 2. Interrelationships
customer
requirements 3.
1. Relationship between
customer requirements
and technical
Voice
requirements
of Customer
Step 4: Competitor evaluation
3.
4.
1. Relationship between
customer requirements Competitive
and technical requirements evaluation
Voice
of Customer
Step 5: Evaluate technical requirements of
competitive products and services and develop
targets
2. Interrelationships
2. Technical requirements
3. 5.
4.
1. Relationship between Priorities of
customer requirements customer Competitive
and technical requirements requirements evaluation
Voice
of Customer
Step 6: Select technical requirements to
be deployed in the remainder of the process
2. Interrelationships
2. Technical requirements
3. 5.
4.
1. Relationship between Priorities of
customer requirements customer Competitive
and technical requirements requirements evaluation
Voice
of Customer
6. Priorities of technical
requirements
Goals of QFD
Automotive industries:
GM, Ford, DaimlerChrysler, Toyota, Nissan,
Honda, Mazda
Electronic industries:
IBM, Xerox, AT&T, HP, Apple Computers
Aerospace
NASA, Boeing, Lockheed Martin, Airbus
Case Study
Who is PG&E?