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  • Merchandising Strategy

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    Anupriya Nagpal
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    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

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    Merchandising Strategy

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    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    21 views1 page

    Merchandising Strategy

    Uploaded by

    Anupriya Nagpal
    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    strategy

    Focus on
    increasing
    footfall and
    basketsize

    Destination
    Category Carry
    would be everything a Top 15 brand
    used to SKUs were
    attract typical marked 3%
    shoppers and target below the
    build a Value MRP
    for money household
    Store Image would shop
    on a daily,
    weekly or a
    monthly
    basis
    Top 5 items in Restrict the
    vegetables SKUs to 3000
    category was with offering
    marked major brands
    cheaper than but limited
    the MP depth

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