Kiến Thức Tổng Quan về SEO SeoTheTop

Kin thc Tng
quan SEO
Created by: Dung Hoang

Website: seothetop.com
Created date: July 2015
Tng quan SEO - Seothetop.com 1/40

Tng quan
1. SEO l g
2. Phn tch t kha
3. SEO Onpage
4. SEO Offpage
5. Xy dng Link
6. SEO Content
7. Cng c SEO
8. Thut ton SEO
9. o lng
10. Ti liu tham kho
Tng quan SEO - Seothetop.com 2

SEO l g
SEO l vit tt ca "Search Engine Optimization" l mt tp hp cc
phng php nhm nng cao th hng ca mt website trong cc trang kt
qu ca cc cng c tm kim
Cc phng php bao gm vic ti u ha website (tc ng m ngun

HTML v ni dung website) v xy dng cc lin kt n trang

Mc ch SEO
a cc t kha ln TOP trong trang 1 kt qu tm kim,
ht khch hng mc tiu n Website
SEO cn thi gian lu di, kin tr, khi a t kha

c ln TOP v duy tr c TOP th l phn
thng cho SEOer v cho ch website.

u im SEO
Chi ph rt thp khi so vi cc phng thc qung co trn
cng c tm kim khc (PPC) nh Facebook ads, Adword,
SEO gip thu ht lng ln khch hng mc tiu c quan tm
trc tip n sn phm, dch v kinh doanh trn. V vy mang
li doanh thu.
Gip doanh nghip m rng th trng, i tng khch hng.
SEO nng cao thng hiu ca doanh nghip.
Xut hin nhiu trn trang kt qu tm kim khin doanh
nghip ca bn d dng c bit n.
Xut hin nhng v tr cao hm doanh nghip hot ng
lu nm v l website ng tin cy.

SEO trong website tree
Khi doanh nghip, c nhn c mt

website th xem nh mi ch chn
c 1 cy ging
SEO l 1 trong cc cch thc
chm sc cy pht trin ngy mt
ln v khi SEO ln TOP th lc
cy cho nhiu qu To v Ngon

Quy trnh SEO
SEO bao gm rt nhiu cng vic khc nhau, tuy nhin c th c chia
thnh cc vic chnh
Nghin cu t kha (keyword research): mc ch tm ra nhng cm t,
nhm t kha
Seo Onpage: Ti u li cc ni dung trn trang web, cho c Cng c tm
kim v khch ving thm
Seo Offpage: xy dng lin kt v trang
Phn tch, kim tra th hng, traffic

Vic ny lm ny l mt chu trnh kn
Lm SEO xong thc hin:
Phn tch
Lm SEO
Kim tra
nh gi
iu chnh v ci tin

iu kin SEO thnh cng
Network m bo ng truyn tt
H thng CMS h tr edit SEO Content tt, x l ti

u code m bo Load trang nhanh nht
Cung cp ni dung thc s cht lng
Ti u SEO ton trang, SEO Content
Qung b Web trn nhiu knh
am m kin tr v dnh nhiu thi gian lm SEO

SEO trong Kt qu tm kim
Th hng cng cao t l

click cng nhiu
M t Title, Desc, tt t l
click cng nhiu (git title
cu click)

Phn tch t kha
Mc ch tm ra nhng cm t, nhm t kha trong lnh vc cn SEO, phn tch
nhu cu tm kim ca ngi dng, xc nh mc cnh tranh ca t kha, mc
cnh tranh cao nn chn nhng t kha long tail, v d t kha: bat dong san cnh
tranh cao th thc hin SEO t kha: bat dong san ha noi
https://adwords.google.com/ko/KeywordPlanner

SEO Onpage
Seo Onpage l qu trnh ti u ha Website v ni dung cc trang
trong Website nhm gip trang web ca bn tr nn thn thin hn
vi cc SE
Ti u li ni dung trn trang web em li hiu qu cho b my tm

kim v khch hng

SEO Onpage
URL theo cu trc phn cp
Title duy nht ton web, nn khong <=65 (70 ph bin) k t

Trnh nhi nht t kha qu 2 ln trong th title
Description m t gii thiu tt hng hnh vi quyt nh ca ngi dng click , di

khong <= 160 k t Nn hy vit m t ny mt cch ngn gn, c ng v hng ti ni
dung ca trang web.
Keyword c cha t kha (ko cn trong tiu ch xp hng)
Keyword c trong th H1 (Headline mi trang ch duy nht 1 th H1)
S dng cc th H2-H6
Image c thuc tnh ALT, TITLE m t nh c cha keyword
Nofollow S dng khi khng mun SE clawer v index trang ny
Keyword c cha trong tag <a>, <b>, <strong>, <em>

SEO Offpage
Xy dng lin kt t cc website khc tr n
t link t kha, logo, banner trn cc trang c page rank cao (trang cng ni dung
cng tt)
Blog
Qung b qua trang x hi, google plus (G+), Facebook, Twiter, Youtube
Qung b qua cc knh truyn thng

1 s k thut SEO Offpage
ng cc bi vit mi
Qung co bi vit ln mng x hi
Tham gia tr li trong cc Blog
Trao i cc Textlink (hin google ch chp nht link mt chiu)
ng Banner qung co
ng thng co bo ch, bi vit PR
Submit cc ng dn ln cc trang social bookmark
Tham gia tho lun cc cng ng khc v vit bi PR.

Xy dng lin kt (Link Building)
Xy dng lin kt l qu trnh t c cc ln kt t nhng
trang web khc ti web ca mnh v cc xy dng lin kt ni b
trong chnh website.
2 loi link: Internal link, External link (backlink)
Thit lp h thng phn cp thng tin trong website;
Chia s pagerank cho cc content khc.
Xy dng lin kt tng tng
nh bn ang an li bt c
nu an cng dy bt c cng
nhiu c c to v nh

Xy dng backlink
Xy dng backlink t cc ngun
H thng web v tinh
Mng x hi
Blog
Youtube
Trn nhng trang uy tn c PR cao

Li ny cn ln hn li lin kt trong xy
dng lin kt ni b lm cng tt cng ht
c nhiu khch hng n trang ca bn

SEO Content
L k thut gip ni dung thn thin vi cc
Search Engine, v ni dung s ln TOP trong
kt qu tm kim ca cc SE nhanh hn so
vi vit bi khng chun SEO
m bo c ni dung bi vit cht lng v
theo chun SEO v Ni dung l VUA
Cung cp nhng ni dung hu ch ng i
tng, ng knh (email marketing,
SMS, Facebook, hay khc), ng thi im
gi c khch hng quay li tip th cht
lng ni dung, dch v phi tt v tht s c
gi tr => tng thi gian live, gim t l thot
Ni dung ti mi Lun lm mi ni dung

Cc bc vit bi chun SEO
Bc 1 Chn ch bi vit hp dn v ti u nht
Bc 2 Nghin cu t kha
Bc 3 Ln cu trc bi vit
Bc 4 Vit ni dung theo chun SEO
Bc 5 Vit tiu hp dn, thu ht, chun SEO

Ngn gn nhng miu t y ni dung.
Cha t kha chnh ca ni dung bi vit.
Hp dn, nhn pht bm vo lun

SEO Content Vit ni dung chun SEO
Chun b ni dung: Text, Hnh nh, m thanh, Video
Trnh nhi nht t kha trong ni dung
Dng th H1 l duy nht khng cn chn (h thng mc nh t

trong tiu ca bi vit)
H2, H3, H4 c cha t kha hoc 1 phn t kha
Phn b t kha hp l ngay u bi vit, gia, v pha cui

trang, t kha chnh xc xut hin 4-6 ln trong bi vit
T kha t trong thuc tnh ALT, TITLE ca th IMG, trong m t
nh
T kha t trong cc th <B> hoc STRONG, EM lm ni bt

t t kha trong th anchor <a href= >text cha t kha</a>
t lin kt n chnh bi vit

t lin kt ra cc bi vit cc trang trong cng v website khc
(Ni dung trang n phi lin quan vi t kha trong th <a>)

SEO Content - hnh nh
SEO hnh nh gm 6 bc sau:
Bc 1: s dng keyword trong tn nh
Bc 2: s dng keyword trong thuc tnh
ALT ca nh
Bc 3: t nhng hnh nh gn ni dung
c cha t kha
Bc 4: Gii hn s hnh nh trn 1 trang
Bc 5: S dng chia s hnh nh ln cc
trang, mng x hi
Bc 6: chia s hnh nh
Kch thc hnh nh nh hn ct

ni dung 30px
Dung lng nh nh nhng phi
m bo nt, cc yu t ny
va m bo thm m v cn phi
m bo tc load ca trang

Cng c SEO Web master tools
Cng c qun tr cho admin website
Upload sitemap gip search engine d dng

index trang
Upload Robots.txt cho php hoc chn ti

nguyn khi SE qut d liu t trang
Theo di cc t kha truy vn hin th t SE v t

l click n trang
Theo di s lng trang c nh index

Theo di link ni b, backlink ti trang
Kim tra thn thin ca web vi thit b mobile
Kim tra trng lp ni dung
Hnh bn cho thy thi gian load trang cng thp th s trang c SE claw v index
cng cao, v nu trang ca bn c cp nht ni dung thng xuyn th tt sut
SE vo claw s thng xuyn hn

Webmaster tools
Biu xem trng thi ch mc index cc trang web google lu tr trn server, cng
nhiu trang c anh ch mc web cng phong ph v ni dung v c hi s c
nhiu ngi t search hn

Webmaster tools
Phn tch t kha bit c nhng t kha no ngi dng tm
v n trang web ca mnh nhiu

Cng c SEO - Validate HTML W3C
Cc search engine khng thch nhng website cha code nhiu li, vic lm nh hng n
phn tch, x l ni dung ca trang.
Kim tra ti a ch http://validator.w3.org/ nu s li < 10 l n

Cng c SEO SEO Quake
SEOquake kim tra lm SEO
Onpage hp l cha, nu
chun s c check box mu
xanh, mu th cn iu chnh
li
Di y l nhng tiu ch quan

trong trong SEO:
URL
Title tag
Meta description
Meta keyword
Heading tag H1,2,3
Alt Image
Sitemap, robots
Google analytics
Gzip Data

Tools SEO Quake
Xem mt t kha SEO t cha t kha lm SEO phi c trong 3 th
T K D (Title, Keyword, Description) mt trong 2-4% l OK

Tools Check Score
Tool MOZ kim tra ch s PA(Page Authorit) v DA (Domain Authirity) ch s ny t 0-
10 ch s cng cao uy tn trang, hoc domain cng tuyt vi
Woorank check im SEO khong hn 30 tiu ch, tiu ch no cha t cn Improve
passed

Rank checker kim tra th hng
ca t kha
Ci t Rank Checker plugin trn Firefox
Kim tra th t hin th ca t kha trong kt qu tm kim ca cc search engine
Google, Bing, Yahoo
Dng kim tra mt lot t kha

SEO
Kim tra nhng t kha va mi

SEO tin li v mi lm SEO thng
rt xu trong kt qu tm kim
v kh tm c th hng theo cch
th cng

Google PageSpeed
Kim tra tc ti trang, cng c pagespeed s ch ra cn phi ti u g t
c thi gian load trang l thp nht, im s >80 l OK
Ti u tc load trang
Ti u gim thiu dung lng Hnh nh, code HTML, javascript, css, code x l t
server trang ti nhanh nht c th
Bt tnh nng zip d liu t server
Lu cache d liu t server, client
TIP: Dng cng c HTML Compressor
nn text: HTML, JS, CSS

Cng c - Check Mobile Friendly
Tht l tuyt vi nu web ca bn thn thin vi thit b di ng

Thut ton - chim rui Hummingbird
Hummingbird - Thut ton chim rui mi ca Google
Thut ton Chim rui (Hummingbird) s gia tng chnh xc v to s tng tc t
nhin vi ngi dng bng cch xem xt ton b ni dung bi vit tm ra nhng
kt qu st vi mong mun ngi tm kim nht.
4 yu t n gin c li cho thut ton Chim rui:

Ni dung tp trung v c chiu su
Sc mnh ca h thng bnh lun
Ni dung phi c o
T kho a dng v tng quan

Thut ton PageRank
Thut ton PageRank c pht trin ti i hc Stanford bi
Lary Page (cng bi vy m c tn PageRank) v sau bi Sergey
Brin nh mt phn d n cng c tm kim mi.
Pageranklthut tonphn tch cc lin kt c dng

trongGoogle Search xp hng cc trang web.
Theo Google mt cch tm lc th PageRank ch c nh gi t

h thng lin kt ng dn. Trang ca bn cng nhn nhiu lin
kt tr n th mc quan trng trang ca bn cng tng.
PageRank: 0-10

Thut ton Google peguin Chim cnh ct
Thut ton Chim cnh ct dng x pht cc website c lng backlink b coi l
spam. Spam backlink l cc backlink t cc page c ni dung khng tt, hoc qu nhiu
backlink trong 1 page, khng a dng ha anchor text.
S dng cc k thut SEO m en, chng hn nh nhi nht backlink, backlink n ,mua
bn backlink, backlink trn ni dung trng lp.
Google Penguin l thut ton cp nht ca Google ln u tin c cng b vo thng

4 nm 2012, c cp nht vo thng 5, 10 nm 2012 gn y nht l thng 5 nm
2013.

Thut ton Google Panda
Thut ton Google Panda c Google cng b vo ngy 24/2/2011 ra i
nhm gim th hng cc trang web c ni dung km cht lng, ni dung
rc, nhng website c 1 lng ln qung co, c bit l nhng website vi
phm bn quyn.
trnh c cc thut ton Panda ca Google:
Kim tra li Content page
Thay i cht lng ni dung
Ci thin cc trang c ni dung ngn
Xy dng ni dung cht lng trnh

Google Panda

Thut ton - Mobile-Friendly Ranking
Mobile-Friendly Ranking nh gi mc thn thin ca website i vi cc thit
b di ng. N s l s thay i rt ln trong kt qu tm kim trn cc thit b di
ng.
p dng u nm 2015, nhng website khng c phin bn mobile dn s khng
c hin th trong kt qu search trn mobile

o lng - Google Analytics
Bao nhiu lt truy cp trn ngy, thng
Truy cp vo ni dung no nhiu
Truy cp t thit b no, mobile, desktop, tab
Bao nhiu ngi ang truy cp
Khch n t knh no t l bao nhiu: search, trc tip,

mng x hi, t cc trang khc link sang.

Xem lu lng, hnh vi ca ngi dng, tracking visit, traffic,
Di y l biu xem s lng visit hng ngy


Li kt
Nhng ni dung trnh by trn mi ch dng li mc tng
quan c nhng kin thc xu hn ca tng ch
SEOtheTOP s a ra nhng ti liu chi tit hn trong
nhng slide sau, ngay by gi bn c th truy cp vo web
http://seothetop.com tm hiu thm v SEO
Chn thnh cm n bn dnh thi gian c ht ti

liu ny
Dung Hoang
Admin SEOtheTOP
Ti liu tham kho
[1] SEO Google
[2] Search Engine Land http://searchengineland.com
[3] SEOMoz http://moz.com
[4] SEO iNET http://seo.edu.vn
[5] Website SEOTheTOP http://seothetop.com
[6] FB page SEOtheTop: https://www.facebook.com/pages/SEO-The-TOP/741334092656408
[7] SEOtheTop on Google + https://plus.google.com/communities/113200232971785819578
[8] SEOtheTop on Twitter http://twitter.com/seothetop

Thank You

Kiến Thức Tổng Quan về SEO SeoTheTop

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Kiến Thức Tổng Quan về SEO SeoTheTop

Uploaded by

Copyright:

Available Formats

Kin thc Tng

Created by: Dung Hoang

Tng quan SEO - Seothetop.com 1/40

Tng quan SEO - Seothetop.com 2

Cc phng php bao gm vic ti u ha website (tc ng m ngun

Tng quan SEO - Seothetop.com 3

SEO cn thi gian lu di, kin tr, khi a t kha

Tng quan SEO - Seothetop.com 4

cng c tm kim khc (PPC) nh Facebook ads, Adword,

SEO gip thu ht lng ln khch hng mc tiu c quan tm

trc tip n sn phm, dch v kinh doanh trn. V vy mang

Gip doanh nghip m rng th trng, i tng khch hng.

SEO nng cao thng hiu ca doanh nghip.

Xut hin nhiu trn trang kt qu tm kim khin doanh

nghip ca bn d dng c bit n.

Xut hin nhng v tr cao hm doanh nghip hot ng

lu nm v l website ng tin cy.

Tng quan SEO - Seothetop.com 5

Khi doanh nghip, c nhn c mt

Tng quan SEO - Seothetop.com 6

Phn tch, kim tra th hng, traffic

Tng quan SEO - Seothetop.com 7

H thng CMS h tr edit SEO Content tt, x l ti

Cung cp ni dung thc s cht lng

Ti u SEO ton trang, SEO Content

Qung b Web trn nhiu knh

am m kin tr v dnh nhiu thi gian lm SEO

Tng quan SEO - Seothetop.com 8

Th hng cng cao t l

Tng quan SEO - Seothetop.com 9

Tng quan SEO - Seothetop.com 10

Ti u li ni dung trn trang web em li hiu qu cho b my tm

Tng quan SEO - Seothetop.com 11

Title duy nht ton web, nn khong <=65 (70 ph bin) k t

Description m t gii thiu tt hng hnh vi quyt nh ca ngi dng click , di

Keyword c cha t kha (ko cn trong tiu ch xp hng)

Keyword c trong th H1 (Headline mi trang ch duy nht 1 th H1)

Image c thuc tnh ALT, TITLE m t nh c cha keyword

Nofollow S dng khi khng mun SE clawer v index trang ny

Keyword c cha trong tag <a>, <b>, <strong>, <em>

Tng quan SEO - Seothetop.com 12

Qung b qua cc knh truyn thng

Tng quan SEO - Seothetop.com 13

Tng quan SEO - Seothetop.com 14

2 loi link: Internal link, External link (backlink)

Thit lp h thng phn cp thng tin trong website;

Chia s pagerank cho cc content khc.

Xy dng lin kt tng tng

Tng quan SEO - Seothetop.com 15

H thng web v tinh

Trn nhng trang uy tn c PR cao

dng lin kt ni b lm cng tt cng ht

c nhiu khch hng n trang ca bn

Tng quan SEO - Seothetop.com 16

Tng quan SEO - Seothetop.com 17

Bc 4 Vit ni dung theo chun SEO

Bc 5 Vit tiu hp dn, thu ht, chun SEO

Hp dn, nhn pht bm vo lun

Tng quan SEO - Seothetop.com 18

Dng th H1 l duy nht khng cn chn (h thng mc nh t

Phn b t kha hp l ngay u bi vit, gia, v pha cui

T kha t trong cc th <B> hoc STRONG, EM lm ni bt

t lin kt n chnh bi vit