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    Promotions O4

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    Music videos have evolved significantly since the pre-television era, gaining widespread popularity with the rise of MTV in 1981 before YouTube in 2005 diminished their broadcast on television. They can play an important promotional role for artists by allowing fans a more personal connection and increasing popularity to boost sales, leading music labels to fund videos that help artists grow their audience and make more money while also providing opportunities for creative directors. Considerations for broadcasting videos include regulatory groups and content filters due to potentially explicit material.

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    Promotions O4

    Uploaded by

    api-354658553
    17 views5 pages
    Music videos have evolved significantly since the pre-television era, gaining widespread popularity with the rise of MTV in 1981 before YouTube in 2005 diminished their broadcast on television. They can play an important promotional role for artists by allowing fans a more personal connection and increasing popularity to boost sales, leading music labels to fund videos that help artists grow their audience and make more money while also providing opportunities for creative directors. Considerations for broadcasting videos include regulatory groups and content filters due to potentially explicit material.

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    Music videos have evolved significantly since the pre-television era, gaining widespread popularity with the rise of MTV in 1981 before YouTube in 2005 diminished their broadcast on television. They can play an important promotional role for artists by allowing fans a more personal connection and increasing popularity to boost sales, leading music labels to fund videos that help artists grow their audience and make more money while also providing opportunities for creative directors. Considerations for broadcasting videos include regulatory groups and content filters due to potentially explicit material.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    17 views5 pages

    Promotions O4

    Uploaded by

    api-354658553
    Music videos have evolved significantly since the pre-television era, gaining widespread popularity with the rise of MTV in 1981 before YouTube in 2005 diminished their broadcast on television. They can play an important promotional role for artists by allowing fans a more personal connection and increasing popularity to boost sales, leading music labels to fund videos that help artists grow their audience and make more money while also providing opportunities for creative directors. Considerations for broadcasting videos include regulatory groups and content filters due to potentially explicit material.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 5

    Music Videos

    Their role in promotion - Calum Murdoch


    History and
    Development
    Bohemian Rhapsody and pre TV

    Top Of The Pops 1964-2006

    MTV, 1981

    Thriller, 1983, revolutionised music videos

    Mark Romanek, Johnny Cash - Hurt, influential


    and acclaimed

    Youtube, 2005, end of popularity of videos on


    TV
    Considerations For
    Broadcast

    OfCom and the watershed

    Youtube content filters

    Explicit images, explicit language, drug


    use, violence
    Music Videos for
    Promotion
    Allows fans to connect with an artist on a
    more personal level

    Can increase the popularity of an


    artist/release thus boosting sales

    Labels back videos in order to help artists


    grow their audience and make more money

    Directors get the chance to develop


    creatively and profit from making videos
    Thank You

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