Types of Media - Convergence

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TYPES OF MEDIA

MEDIA CONVERGENCE
Objectives:

At the end of the session, the learner should be able to


- Understand the media convergence
- Identify the media relationships in media convergence
WHAT IS CONVERGENCE?
Motivation:
Definitions of convergence in media

It is a Coopetition
(Grant and Wilkinson, 2001)
Definitions of convergence in media

Emancipating
process (Jenkins, 2006)
Definitions of convergence in media

Interconnection of information and


communications technologies,
computer networks, and media
content.
(Flew, 2009)
Definitions of convergence in media

It brings the 3Cs together


COMPUTING
COMMUNICATION
CONTENT
Definitions of convergence in media

Relationships between
media form not transition
from old to new media
(Bolter and Grusin, 2009)
Definitions of convergence in media

Doing journalism and


telling stories in the most
appropriate medium
(Quinn, 2006)
Examples of media convergence:

Shows like PBB, Star in a


million, Beauty Pageants,
etc.
Publications online
Streaming online

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