Current Issues in Marketing Assignment Presentation - 1

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A Simple and affordable

social Media Management

Your Date Here


Name : Vidharshana Maligaspe
ECU ID : 10437688

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What is Social Media
Marketing?
Achieve marketing communication
and branding goals
Share content, videos and images
Reach target audience

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Why your business
needs Social Media
Marketing?
Social media posts will drive targeted traffic
Will boost your sites SEO
Relationship building with customers
Will increase your sales
Will find customers you didnt know existed
Cost effective
The ROI on social media marketing ads is unbeatable

(16 reasons why your business needs social media


marketing, n.d.)

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Founded in 2011 by Emeric Ernoult,Benoit
Hdiard.
establish their name on the top of the list in
the social media marketing management
tools industry in a short span.
User friendly application.
Having a worldwide operation.
A unique Social Media Marketing
Management Software
Fast Growing Solution in the market
One stop shop to manage many networks
Manage Face book, Twitter, instagram,
LinkedIn & Google plus
Covers Everything for social media
marketing monitoring and management

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Popular industries that use
online marketing
management software
Entertainment
Real estate
Retail
Fashion
Marketing
Education
Restaurants

(Carranza, 2015)

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Why Odel ?
One of the leading fashion retailers
in Sri Lanka
Fast changes in styles and fashion
Many brands being introduced
Needs frequent updates
Uses every social media network
Potential to increase market share

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Issues Odel faces
Frequent updates not
synchronised to each platform
Several people managing all three
main social media platforms
Inconsistency in post sharing
Possibility of human errors
occurring
Cost could be high for managing a
whole team.

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Benefits of using social
media marketing
management software
To keep up with social engagement
To manage multiple social pages
To Manage Customer Relationships
To Streamline Team Collaboration
To Analyze Social Performance
To Show Reports to Stakeholders
To Bring Social on the Go

(Patterson,
2015)

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Features of Agora Pulse
Manages all social Media networks on
one dashboard

All inboxes to each network are


provided so never miss a tweet,
comment or a message

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Publish to multiple networks at the
same time

Manage your content and create drafts

Your Date Here Your Footer Here 13


Track shares and mentions on
Facebook

Monitor hashtags, key words and


places

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Sharp and comprehensive Power point
reports

Have your own CRM service

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Overcoming Problems

One person can do many tasks


Increase consistency
Being able to Analyze the
campaign and make better
strategic decisions in future
Cost Effectiveness

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Benefits of
implementing Agora
Pulse in your company
Stats
Influencers/Ambassadors
Being able to connect with Face book,
Instagram, Twitter, LinkedIn and Google
plus
Ease of use
Cost effective
The Free trial

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Thank You!
Do you have any questions?

Vidharshana Maligaspe
0772071169
vidu@eagorapulse.com
REFERENCES
Caranza, A. (2015, June 16). 7 Industries That Benefit Most From
Social Media. Retrieved from
http://www.socialmediatoday.com/social-
networks/anthonycarranza/2015-06-16/7-industries-benefit-most-
social-media

Patterson, M. (2015, November 19). 10 Reasons to Use a Social


Media Management Tool. Retrieved from
http://www.socialmediatoday.com/social-business/10-reasons-use-
social-media-management-tool

16 reasons why your business needs social media marketing, (n.d.).


Retrieved from http://www.contentfac.com/9-reasons-social-media-
marketing-should-top-your-to-do-list/

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