Professional Documents
Culture Documents
Social Media Marketing: Created By: Syed Zamurad Abbas Sherazi
Social Media Marketing: Created By: Syed Zamurad Abbas Sherazi
Presented By:
Zamurad Abbas Shah
Roll No. 02
WWW.FACEBOOK.COM/SHERAZISAHIB9
Research Method
The target audience was internet users and data
was collected from the different outlets of internet
providers i.e Wi-tribe, Qubee, PTCL, Wateen,
Worldcall and Mobilink (Infinity)
franchises. For the purpose of compare the mean
of usage and effectiveness of social media
marketing the paired samples t-tests
were employed. For each item, Likert scale used
for usage and effectiveness mean. For usage
five point ranging scale was used as (1) not
Data Interpretation and Results
Conclusion