CURRENT

MARKETING
TRENDS

Submitted by-
Dipinder Kaur
M15008
 DEFINITION

Marketing means activities of a company associated with buying

and selling a product or service.
It includes advertising, selling and delivering products to people.

It is everything a company does to acquire customers and

maintain a relationship with them.So, The 21st century marketing
techniques include:
Social marketing
Relationship marketing
Green marketing
 SOCIAL MARKETING

Social marketing is an approach used to

develop activities aimed at changing or
maintaining peoples behaviour for the
benefit of individuals and society as a
whole.

It helps you to decide:

Which people to work with
What behaviour to influence
How to go about it
How to measure it
SOCIAL MARKETING
CAMPAIGNS
 RELATIONSHIP MARKETING

Relationship marketing was first defined as a form of

marketing developed from direct response marketing
campaigns which emphasizes customer retention and
satisfaction, rather than a dominant focus on sales
transactions.
It is developed by-
Satisfying customers
Building trust
Adding values
Privileges
Customer orientation
RELATIONSHIP MARKETING
EXAMPLES
 GREEN MARKETING
Green marketing is the marketing of products that are
presumed to be environmentally preferable to others. Thus,
green marketing incorporates a broad range of activities,
including product modification, changes to the production
process, sustainable packaging, as well as modifying
advertising.

Green is the biggest trend to hit the modern marketplace.

Walmart has gone green.
Hollywood celebrities are eco-evangelists.
Religious leaders are making the environment as moral
issue
GREEN MARKETING
CAMPAIGNS
THANK YOU..