Skype Advertisement

Power point presentation for

Skype advertisement campaign.
 Skype Advertising Campaign Plan
Tagline
(Original) The whole world can talk for free,
(Current) Take a deep breath.
(I will use) The only restriction is you.

Aims and Objectives

The aims of the campaign are to advertise Skype and attract more users.

Message of the campaign

Video calling, anytime, anywhere.
Skype allows its users to video call each other.

Release date
October would be best as it is leading up to Christmas when people will want to be
together but cant.

Video proposal
Small montage of people using Skype,
Various devices used to showcase Skypes multiplatform use.

Print based proposal

2 people using Skype with the Skype logo in the bottom right hand corner,

Target Audience
Young adults aged 18 34.
 Relevant Legal and Ethical Issues
The advertising campaign must not contain any media that is
racist.
The advertising campaign must not alienate anyone.
A legal issue occurred when skype was sold to EBAY, but the
founders of skype didnt
like how skype was being handled.
It ended with skype becoming its own company again, the
founders gaining 14% plus
a seat for both founders, on the executive board, and EBAY
owning 30%.
Campaign Schedule

Launch Date Season Calendar Event Location Media

15th July Summer Start* of summer Mediatech Video +

half-term Africa, radio
advert

28th October Autumn/ Winter Close to build up Global Sources Print +

to Christmas mobile video
electronics fair, advert
Mood Board
 Production Plan
Task Week Timescale (length of Budget
time needed)

Install Skype 7 (download time) 0,00

Ensure actors have Skype 7-8 (download time) 0,00 (excluding actor cost)
installed

Install screen recording 7 (download time) 0,00 (preferably)

software

Record footage 8-9 1-2 days 409.42 (Actor)

Edit scenes to create 8 - 10 3 days + 43.18 (Editing software)

advert

Export advert 9 - 10 (export time) 0,00

Upload advert (optional) 9 - 10 (upload time) 0,00

TOTAL PRICE 452.60

 Treatment
Title: Skype Group Advert

Synopsis: 2 people are using skype to talk when one of them suggests that they invite a friend to join them, the friend joins and then 2 other people
join in the group chat.

Characters: Person A, Person B, Person C, Person D and Person E

Script:

Scene 1:
Skype is calling user and then answers.

Scene 2:
2 people (A and B) are using skype in order to talk.

Scene 3:
Person A then suggests that they call Person C so that they can talk to them as well.

Scene 4:
Person A, B and C are all talking.

Scene 5:
Person D joins the group chat.

Scene 6:
Person E also joins the group chat.

Scene 7:
All 5 people are now using Skypes group chat feature in order to talk to each other.

Scene 8:
Skype logo appears.
Hazard
Risk Assessment
Persons who Property which Risk controls Risk Assessment Further action
may be harmed may be damaged already in place required to
control the
risk

Tripping over Anyone who would Computer, wires, Wire not left High Potential wire
wires use a computer desk, hanging/ exposed cover,

Uncomfortable Actor N/A Checking that the High A few practise

in front of a Actor is ok, runs before
camera actually filming,

Spilling a drink Potential the Keyboard, mouse, No drinks near the Moderate Stand away
over the person at the monitor, PCs from the PC
computer computer, computer, when taking a
drink,

Being in front Video editor PC due to Take a break every Moderate Walk around
of the overheating hour whilst taking a
computer for break and have
too long a drink/ food,

Recce Recce not need as

I am not going
anywhere to film.