Rural India

The Goldmine for

Marketers

Dr.
RAMKI
The Agenda
This Module will discuss why
Rural Markets are lucrative for
Marketers, and gives a brief
introduction about Rural
Markets.
Indian Market Structure

Indian Market
Structure

707 Districts in
7935 cities / India villages in
650244
towns in India India

URBAN RURAL
What are Rural Markets ?
According to the Planning Commission, a town with a
maximum population of 15,000 is considered rural in
nature.
The National Sample Survey Organisation (NSSO)
defines rural as follows:
An area with a population density of up to 400 per
square kilometer,
Villages with clear surveyed boundaries but no
municipal board,
A minimum of 75% of male working population
involved in agriculture and allied activities.
RBI defines rural areas as those areas with a
population of less than 49,000 (tier-3 to tier-6 cities)
Rural Marketing Process

URBAN RURAL

RURAL URBAN

RURAL RURAL
 Why Rural Markets are
Goldmine for Corporates ??
1) Urban Market Saturation
2) Huge Untapped Markets
3 )Innovations in Rural
Marketing
Green Revolution
Innovations in Rural Marketing
White Revolution
Innovations in Rural Marketing
Yellow Revolution
Innovations in Rural Marketing
Blue Revolution
4)Huge Disposable Income
5) Media Explosion
Total Number
of Channels
in India 792

News GEC (Non News)

Channels 392 400