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  • Aylin Mahecha Sosa Jennsy Tobar Melo

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    Coca-Cola became very successful in the early 20th century due to its optimistic and motivational messaging that encouraged consumers to buy and share its products. It had over 400 bottling plants across the United States, Panama, Canada, and Cuba. Coca-Cola's sales and distribution spanned various regions globally including over 40% in the United States and Mexico and 20% in the rest of the world. The company aimed to refresh the world through optimism, value creation, leadership, collaboration, integrity, accountability, and passion.

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    Coca-Cola became very successful in the early 20th century due to its optimistic and motivational messaging that encouraged consumers to buy and share its products. It had over 400 bottling plants across the United States, Panama, Canada, and Cuba. Coca-Cola's sales and distribution spanned various regions globally including over 40% in the United States and Mexico and 20% in the rest of the world. The company aimed to refresh the world through optimism, value creation, leadership, collaboration, integrity, accountability, and passion.

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    6 views9 pages

    Aylin Mahecha Sosa Jennsy Tobar Melo

    Uploaded by

    lizeth
    Coca-Cola became very successful in the early 20th century due to its optimistic and motivational messaging that encouraged consumers to buy and share its products. It had over 400 bottling plants across the United States, Panama, Canada, and Cuba. Coca-Cola's sales and distribution spanned various regions globally including over 40% in the United States and Mexico and 20% in the rest of the world. The company aimed to refresh the world through optimism, value creation, leadership, collaboration, integrity, accountability, and passion.

    Copyright:

    © All Rights Reserved
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    of 9

    AYLIN MAHECHA SOSA

    JENNSY TOBAR MELO


    HISTORY
    When 94% of the panet knows your
    name.

    May 8, 1886
    Atlanta
    WHY ITS SUCCESFUL?
    KEY TO HIS SUCCESS
    1. Optimistic message
    2. Involves the consumer
    3. Motivates to buy and share
    4. Adjust the message
    5. Is a product of mass consumption
    6. Innovative and different brand
    FACTORY

    In the early years of the twentieth century more than 400 plants
    bottled Cocacola in the United States, Panama, Canada and Cuba.
    PRODUCTS
    PRICES / TURNOVER
    Cocacola Has sales of gallons
    distributed as well.

    43% EEUU
    37% MEXICO
    INDIA,PAKISTAN,BRASIL,JAPO AND
    PEOPLES REPUBLIC OF CHINA
    20 % REST OF THE WORLD
    TARGET
    Refresh the world
    Inspire moments of optimism and happiness
    Create value and make a difference
    Leadership: strive to shape a better future.
    Collaboration: promote collective talent.
    Integrity: be transparent.
    Be accountable: be responsible.
    Passion: to be committed to the heart and
    the mind.

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