The

Marketing Mix

Archkik Ishami & Dounia

Mm Haddouchi
 Plan
Introduction
Product
Price
Place
Promotion
Conclusion
What is marketing mix?

Introduction
The marketing mix is probably the most
famous marketing term. Its elements are
the basic, tactical components of a
marketing plan. Also known as the Four
P's of marketing, The 4 Ps have
come to represent product, price,
place, and promotion.
Product
Product refers to the goods and
services you offer to your
customers. Apart from the physical
product itself, there are elements
associated with your product that
customers may be attracted to,
such as the way it is packaged.
Other product attributes include
 Price
Price refers to how much you
charge for your product or
service. Determining your products
price can be tricky and
even frightening. Many small
business owners feel they must
absolutely have the lowest price
around. So they begin their business
The four main pricing policies

Premium Pricing ;
Penetration Pricing ;
Economy Pricing ;
Price Skimming ;
 Place
Place refers to the distribution
channels used to get your product
to your customers. What your
product is will greatly influence how
you distribute it. Businesses that
create or assemble a product will
have two options: selling directly to
consumers or selling to a vendor.
- Direct Sales

- Reseller Sales (Sales Through an

Intermediary)

- Market Coverage
Promoti
on
Promotion refers to the advertising
and selling part of
marketing. It is how you let people
know what youve got for sale. The
purpose of promotion is to get
people to understand what your
product is, what they can use it for,
Promotion
A key channel is advertising. Advertising
methods to promote your product or
service include the following.
Radio ;
Television ;
Print ;
Electronic ;
Word of Mouth ;
Generic ;
Conclus
ion
The four Psproduct, price, place,
and promotionshould work
together in your marketing mix.
Often, decisions on one element will
influence the choices available in
others.
Selecting an effective mix for your
market will take time and effort, but
Bibliogr
aphy
Expert Reviewed - Cole Ehmke,
Joan Fulton, and Jayson Lusk -
Department of Agricultural
Economics

Business basics for veterinarians

Par Lowell J. Ackerman
 Webogr
aphy
http://www.marketingteacher.com/
Thanks for your attention
Thanks for your attention