WELCOMING THE

NEW IDENTITY!!!
INDIAN RUPEE GETS ITS SYMBOL
THE NEW INDIAN SYMBOL

A Presentation by:

• AAKRITI BATRA
• ANU KHATRI
• ANURADHA SINGH
• APOORVA SHARMA
• GAGANDEEP KAUR
• GULJIT KAUR
• GURLEEN HORA
Why is a Symbol required?
• 'The flag, the currency symbol, the
national bird, the national animal, the
national anthem are what identifies us.

• We are branding ourselves all the

time. We always try to improve our
Brand.

• 'It is heartening that the country is

now come of age as a strong player in
the world economy and the symbol
signals her arrival.
BBC News:India seeks rupee status symbol

• “It has billionaires and big ambitions.

Now India wants something that no
global economic powerhouse should be
without: an international symbol for its
currency.”

• “The hope is that the rupee sign will

become as ubiquitous as the US dollar
($), or that instant emblem of the
digital age, the @ symbol.”
The “Rupee” Symbol
• The new symbol, which is a blend of the
Devanigiri ‘Ra' and roman ‘R‘.
• designed by Bombay IIT post-graduate Mr D.
Udaya Kumar.
• 'It denotes the robustness of the Indian
economy,' Information and Broadcasting
Minister Ambika Soni said while announcing the
cabinet decision.
• The FM, Mr. Pranab Mukherjee said in a
statement that India's currency will now have a
distinct identity that will be internationally
recognised at par with other international
currencies like dollar, pound and yen.
D Udaya Kumar: The man who design the
rupee symbol -16 Jul 2010, 0426 hrs IST, ET Bureau

•Name: Dharmalingam Udaya Kumar

•D.O.B: 10th October, 1978 in Chennai

•Educational Qualifications:
Studied architecture at Anna University ,Chennai.
Masters in architecture from IIT, Mumbai.
Spent five years at the IIT Mumbai campus earning
a PhD in industrial design, where he worked on the
evolution of the Tamil script, which dates back to
2nd century AD. —the first doctorate to be awarded
in the discipline in India.

•Job Profile: Has just started his new job as assistant

professor in the department of design at the Indian
Institute of Technology in Guwahati.
rediff.com NEWS:
• Kumar said: "My design is
based on the Tricolour, with
two lines at the top and white
space in between. I wanted
the symbol for the Rupee to
represent the Indian flag. It is
a perfect blend of Indian and
Roman letters: a capital 'R',
and Devanagari 'ra', which
represent rupiya, to appeal to
international and Indian
audiences."
Competitors:
 Effect of the new SYMBOL on
Indian ECONOMY
• In keeping with India's growing economic might and its status as
major investment destination, the hitherto humble rupee is all
set to get a distinct identity in the form of new symbol.

•Rupee has now ascended to the elite club

and it now rubs shoulders with the major
global currencies like the dollar, euro,
pound and the yen.

•It has now become the 5th currency in the

world to have an international symbol.
“It’s a big statement on the Indian currency. It
would distinguish the rupee from those
countries whose currency are also designated
as rupee or rupiah, such as Pakistan, Nepal, Sri
Lanka and Indonesia,” I&B minister Ambika
Soni said after the cabinet meeting.

The symbol she added ,would

reflect the strength and
robustness of Indian economy
 Benefits of theSymbol

• Raises India’s economic profile.

• Reflects and captures the Indian ethos and
culture.
• Establishes a brand for India.
• Indian rupee is nowhere as convertible
• Unique , distinct and identifiable symbol.
Future Developments:On Keyboard
• For being internationally recognised and easily printed on
electronic and print media, the new symbol has to be accepted
by the international unicode consortium's unicode technical
committee that is responsible for the development and
maintenance of the Unicode Standard.

• In fact, the new symbol had been designed keeping in mind

the ease with which it can be incorporated into the existing
software systems.

• 'The symbol will be included in the 'unicode standard' for

representation and processing of text, written in major scripts
of the world to ensure that the Rupee symbol is easily
displayed or printed in the electronic and print media as all the
software companies provide support for this standard,' said the
statement.

• As part of the strategy on incorporating the new rupee with

the mainstream, the government said the national association
of software companies, Nasscom, will approach IT firms to
embed the symbol in their operative software, as a new
programme or as an update.
Action Plan
• "It will take at least 18 months for encoding in Unicode the
symbol for the Indian rupee that was approved by the Indian
cabinet on Thursday. But it may be over two years before the
rupee symbol starts showing on computers and mobile phones,
analysts said.

• Many vendors are also undecided whether they will offer the new
symbol on keyboards and keypads, or as additions in software to
the character set supported by their devices.

• Nokia, for example, welcomed the move by the Indian

government to have a symbol for the rupee. But a company
spokeswoman said it's too early to comment on how the symbol
will be implemented, whether on the phone keypad or on the
character list."
SUMMARY: