The 7c`s of

Communication
1.Completeness

Provide all necessary information.

Answer all questions asked.
Give something extra, when desirable.
2. Conciseness.

Wipe out wordy expression.

Add only relevant information.
Avoid unnecessary repetition.
 2.Conciseness.
Due to the fact Because
that
Soon
In due course
Now
At this time Few
Few in number Weekly
On a weekly Although
basis
Until
In spite of the
fact that Meet
Until such time
3.Consideration.

Focus on you instead of I and we.

Show audience interest in the receiver.
Emphasize positive, pleasant facts.
4.Concreteness.

Use specific facts & figures.

Put actions in your verbs.
Choose vivid, image-building words.
5.Clarity.

Choose Precise, concrete and familiar

words.
Construct effective sentences and
paragraphs.
6.Courtesy.

Be sincerely tactful, thoughtful and

appreciative.
Use expression that show respect.
Use nondiscriminatory expressions.
7.Correctness.

Use the right level of language.

Check the accuracy of figures, facts

and words.
 7.Correctness
Use the right level of language.

More Formal Less Formal

Participat Join
e Get
Procure Try
Endeavou Find out
r
Use
Ascertain
 Courtesywould you mind, I am really
sorry

Claritysubmit the invoice first /production

line is kept clear

ConcisenessIll definitely try to submit by

Wednesday / Thank you for your hospitality
in Hong Kong

Concreteness15% gain

Correctness--You waited for two days for

my call?

ConsiderationAs soon as you submit the

required documents to us, we will promptly
deliver the goods to you.
 Principles of
Effective
Communication
7 Positive Principles for
Cooperative Communication

1. Soften the yous or change them into I to avoid

sounding pushy
Instead of : Youll have to., say Could you. Or
Would you be able to.

2. Focus on the solution, not the problem

Instead of Were out of milk., say I will pop down
the shop for some milk.
7 Positive Principles for
Cooperative Communication

3. Turn cants into cans

Instead of We cant do that until next week, say Well
be able to do that next week.

4. Take responsibility dont lay blame

Instead if Its not my fault, say Heres what I can do to
fix that.
7 Positive Principles for
Cooperative Communication

5. Say what do you want, not what you dont want

Instead of Dont; drive too fast, say Drive carefully

6. Focus on the future, not the past

Instead of Ive told you before not to, say From

now on.
 7 Positive Principles for
Cooperative Communication

5. Share information rather than argue or accuse

Instead of No, youre wrong, say I see it like this.