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Porter Five Forces Analysis On: Indi A
Porter Five Forces Analysis On: Indi A
Indi
a
Porter Five Force
Model
Company Facts
Established in 1906 founded by Will Keith Kellogg
Products manufactured in 18 countries and marketed in
more than 180 countries around the world.
World's leading producer of cereal and a leading producer
of convenience foods, including cookies, crackers, Toaster
pastries, cereal bars, fruit-flavored snacks, frozen waffles,
and vegetarian foods.
Post liberalization, company entered India in 1994.
Kellogg`s
India `S Kal
In 1994
Established Products
Indian Experience
Our only rivals are traditional Indian foods like idlis and vadas."
- Denis Avronsart, Managing Director, Kellogg India.
Using packaging as an
effective marketing tool, for
brand communication and on-
shelf differentiation
Total Indian Cereal Marke
Market of Rs.500
Crore
Various brands
available
Threat Of The Substitute
Products/Brands
Pepsico`s Quacker oat
Mohan Meakins
Bagrry`s
Heinz Complan
Amway
Private labels by Retail chain
The Threat Of The
Entry Of New
Competitors
Marico will tap cereals market with Saffola Oats very
shortly
identification
ation available
The Bargaining Power Of
Suppliers
Localised the entire raw and packing material requirement