A new ice cream brand by

Endro Foods.
pmore started its sales from the city of
Lahore because of the culturally inheritor
of celebrator of festival of colors i.e. The
Spring Festival.
 Slogan
O


Logo
 @pLp
S depict our life. Bright
pastel shades bring calmness and
peace. Vibrant colours bring
excitement and dark colours bring
melancholy to a other-wise colourful
world
jhat the @olors @ommunicate?
‡
ed: Excitement, Lively, Easily Bored, Hasty,
Passionate
Pink: Sensitive, Kind, Sweet Disposition,

omantic
Yellow:Happy, Playful, pptimistic, Spontaneous
Blue: @alm, Trustworthy, Loyalty, Daydreamer ://
Serious, @onservative
Gray:
eserved, noncommittal
Green: Safe, Goodwilled, Generous :// Stubborn
Brown: Dependable, Loyal
Purple: Negotiator, jell Liked, Mysterious
prange: Gregarious, Dynamic, Fun
 Advertising @ampaign
1) Streamers
2) Decoration of @ity in collaboration with
PHA
3) TV Ads
4) Sponsoring @ooking Shows
5) TV Bloopers, Art of Happiness
6) Search planes @onfetti
 (ingle

Their TV ad is consisted on a cool, attractive

and catchy jingle which is sung by
everyone these days.
 pmore TV Ads
‡ @onventional but
Effectively
communicating.

‡ Very @olor full.

‡ Family priented.

‡ Persuasive.
 Audience Profile
‡ jho they are ?
‡ How many people pmore need to reach ?
‡ How much do they already know about the
subject (Ice @ream Brands) ?
‡ jhat are their expectations and
preferences ?
‡ jhat is their probable reaction to your
message ?
 a


‡ Masses

‡ Some Products for Elites

‡ Few products for Niche @ategory

@ompetitiors

‡ jalls

‡ Yummy
 The brand has started with 24
different SK s in variety of
formats and flavors. The ice
cream has been prepared to
appeal to the different palates of
kids and adults.
Three Flavored Ice Lolly

pmore introduced the

first three flavored ice
lolly in Pakistan called
Lick-a-flavor.