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    7 Up

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    7Up is a lemon-lime flavored soft drink created in 1920 by Charles Grigg and originally named Bib-Label Lithiated Lemon-Lime Soda. It offers various flavors including lemon, diet lemon, cherry, diet, and 7Up 10. Its target market consists of everyday consumers ages 25 and older, with most purchases made at large stores like Kroger, Walmart, and Meijer. The brand aims to attract customers with its colorful, energetic character who will become well known and help pull people in.

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    7 Up

    Uploaded by

    api-357956710
    20 views6 pages
    7Up is a lemon-lime flavored soft drink created in 1920 by Charles Grigg and originally named Bib-Label Lithiated Lemon-Lime Soda. It offers various flavors including lemon, diet lemon, cherry, diet, and 7Up 10. Its target market consists of everyday consumers ages 25 and older, with most purchases made at large stores like Kroger, Walmart, and Meijer. The brand aims to attract customers with its colorful, energetic character who will become well known and help pull people in.

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    7up

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    7Up is a lemon-lime flavored soft drink created in 1920 by Charles Grigg and originally named Bib-Label Lithiated Lemon-Lime Soda. It offers various flavors including lemon, diet lemon, cherry, diet, and 7Up 10. Its target market consists of everyday consumers ages 25 and older, with most purchases made at large stores like Kroger, Walmart, and Meijer. The brand aims to attract customers with its colorful, energetic character who will become well known and help pull people in.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views6 pages

    7 Up

    Uploaded by

    api-357956710
    7Up is a lemon-lime flavored soft drink created in 1920 by Charles Grigg and originally named Bib-Label Lithiated Lemon-Lime Soda. It offers various flavors including lemon, diet lemon, cherry, diet, and 7Up 10. Its target market consists of everyday consumers ages 25 and older, with most purchases made at large stores like Kroger, Walmart, and Meijer. The brand aims to attract customers with its colorful, energetic character who will become well known and help pull people in.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    7up

    Karam Denha
    Discuss the history of the business?
    7 Up is a brand of lemon-lime flavored, non-caffeinated
    soft drink.
    7 Up was created by Charles Leiper Grigg, who launched
    The Howdy corporation in 1920.
    7 Up formula was discovered in 1929.
    Originally named Bib-Label Lithiated Lemon-Lime Soda.
    List the relevant products offered for
    sale by the business
    Lemon
    Diet Lemon
    Cherry
    Diet
    7Up 10
    Describe the businesss target
    market?
    Consumers of the age of 25 or higher
    Majority of stores where 7up is purchased is big stores
    like Kroger, Walmart and Meijer.
    Everyday people
    Brand Character

    Our brand character reaches


    out to consumers and pulls
    them in.
    He is very colorful and
    attracts people.
    He will soon become a well
    known face of the 7Up Brand.
    Brand Character

    Our character has a lot


    of energy, he is
    friendly and happy.
    He is very enthusiastic
    and has a higher
    pitched voice.
    Our character is very
    calm, cool and relaxed.

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